2014 Reaffirmation of Vision, Beliefs and Principles

Federation of State Beef Councils
Approved Unanimously by Federation Board of Directors
February 7, 2014
Cattle Industry Convention, Nashville, TN

In 2008, a Federation Working Group formed, in response to a recommendation from an industry-wide beef checkoff task force. The working group was charged with finding ways to increase the beef industry's understanding of the Federation's role in the checkoff process.

The working group first created a Vision Statement:

To build beef demand by inspiring, unifying and supporting an effective state and national checkoff partnership.

The next step was to write the Federation's Statement of Beliefs, which stresses the importance of an effective state/national checkoff partnership and recognizes producer control of checkoff dollars through the state beef councils as the "foundation" of the checkoff.

  • We believe in the success of a strong state and national partnership resulting in increased consumer demand for beef and higher consumer confidence;
  • We believe in producer control of checkoff funds through the Qualified State Beef Councils, which are the foundation of the beef checkoff; and
  • We believe in the industry Long Range Plan as a guidepost for the beef checkoff and the principle of "one vision – one plan – one voice"

Over the next few years, the Federation continued to foster industry understanding of its structure, including its then-14-year operational ties to National Cattlemen's Beef Association (NCBA). In 2010, the Federation board approved a resolution reaffirming its organizational independence and its intention to remain under the NCBA umbrella to maintain business efficiencies.

WHEREAS, the nation's declining cow herd means declining checkoff revenue,
WHEREAS, issues impacting consumer beef demand are more complex and ever increasing,
WHEREAS, there has never been a more important time to defend the beef industry on modern beef production practices,
WHEREAS, the nation's beef producers need a strategic plan that is focused solely on increasing demand for beef, and
WHEREAS, the discussions and disagreements over the Federation structure are time consuming and counterproductive;
THEREFORE, BE IT RESOLVED, the Federation should operate in a more independent structure while maintaining the synergies and efficiencies of the current relationship with the National Cattlemen's Beef Association and strongly opposes any effort to sever the relationship.

In follow-up action to that resolution, a Federation Structure Working Group created a Charter of Principles, approved by the Federation board in February 2011. The charter clarifies the ways in which the Federation makes its own business and financial decisions.

In 2013 the Federation celebrated 50 years of existence and collaboration with individual state beef councils. As the Federation looks to the next 50 years, questions continue to be asked about the role of the Federation in relationship to the national beef checkoff program. Specifically, in conversation with industry organizations and USDA, the Federation finds it valuable to restate and clarify its Vision and Statement of Beliefs.

Vision Statement
To build beef demand by inspiring, unifying and supporting an effective state and national checkoff partnership.

Statement of Beliefs
We believe in the success of a strong state and national partnership resulting in increased
consumer demand for beef and higher consumer confidence, as evidenced by:

  • The Federation of State Beef Councils uniting individual state beef councils to work collaboratively for over 50 years,
  • The Federation electing ten members of the twenty-member Beef Promotion Operating Committee (BPOC) , and supporting the requirement for a supermajority vote (14 of 20) toapprove Authorization Requests.
  • We believe in producer control of checkoff funds through the Qualified State Beef Councils, which are the foundation of the beef checkoff, as evidenced by:
  • The grassroots ownership of the checkoff through the more than 700 individuals serving on the collective boards of the 45 state beef councils,
  • State beef councils determining their representative(s) to serve on the Federation board of directors,
  • The Federation electing their own leadership and ten representatives to the BPOC.

We believe in the industry Long Range Plan as a guidepost for the beef checkoff and the principle of "one vision – one plan – one voice", as evidenced by:

  • The Federation serving in partnership with the Cattlemen's Beef Board on checkoff advisory committees aligned with the Long Range Plan core strategies and beef demand drivers.

Federation information on this page funded by the Beef Checkoff.

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