A New Day in the Sun
2009 Cattle Industry Annual Convention & NCBA Trade Show

January 28 - 31, 2009
Phoenix, Arizona
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A New Day in the Sun at the 2009 Convention and NCBA Trade Show

2006 News Archive

Three months have now passed since Japan re-closed its market to U.S. beef, following the discovery of a single shipment of bone-in veal that contained prohibited material. NCBA President Mike John of Huntsville, Missouri, says Japan’s delay in re-opening the market is wearing thin on U.S. cattlemen.

Cut #1         :15          Outcue: "...hard as we can."

John would prefer to resolve this impasse without trade sanctions or retaliation, but says he won’t rule out these methods if they prove to be necessary.

Cut #2         :21          Outcue: "...won’t stand in Congress’ way."

John says he feels the issue has little to do with food safety, but has actually become bogged down in Japanese politics. 

Cut #3         :17          Outcue: "...of their government."

While regaining market share will certainly take time, John does not necessarily agree that the United States can’t regain a major portion of the Japanese market. He feels that once U.S. beef is allowed back in Japan, consumers may respond very positively.

Cut #4         :29          Outcue: "...that’s coming out of there."



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