Beef Industry Joins With Quizno’s To Introduce Bistro Beef Sub

Sandwich shops are one of the fastest growing segments of foodservice, and the beef industry is taking advantage of this growth to sell more beef.  Through a new checkoff-funded promotion program with Quizno’s restaurants, the fastest-growing sandwich chain, beef producers will help Quizno’s launch the Bistro Beef Sub this September.

About 1,750 Quizno’s subs locations will feature the Bistro Beef Sub from Sept. 16 to Oct. 27. During that time the sub will be promoted via radio and TV spots in Quizno’s key markets. The Beef Check logo will appear on all merchandising materials and in the TV spots.

Quizno’s Bistro Beef sub features sliced roast beef, herbed mayo, a blend of Romano, Asiago and Parmesan cheeses, sautéed onions and side of au jus dipping sauce. The sandwich will be offered as small (with 2 ½ ounces of roast beef), regular (with 4 ounces of roast beef) and large (6 ½ ounces of roast beef) sizes.

The roast beef is a top round cut of beef. Efforts to promote the new sub are part of a beef industry initiative to encourage the sale of products made from the chuck and round, which are undervalued cuts of beef.

“We are excited about partnering with Quizno’s because of its phenomenal growth in the restaurant industry,” said Lisa Hefner, Seminole, Okla., beef producer and chairman of the Joint Foodservice Committee. “Research from NPD FoodWorld shows that sub shops are enjoying traffic increases at a rate about five times the quick service restaurant average, and sales increases at a rate about four times the quick service restaurant average. That makes Quizno’s a perfect place to move more beef.”

“Quizno’s is excited about the upcoming launch of the Bistro Beef Sub; we expect it to be a big hit with our customers,” said Stacie Lange, Quizno’s vice president for Public Relations “We look forward to working with the state beef councils on the promotion of this great beef product.”

The Quizno's Corporation franchises and operates quick service Italian-style sub sandwich shops. Nation’s Restaurant News ranks Quizno’s first in sandwich chains ranked by U.S. systemwide sales growth. A new Quizno’s opens, on average, every 16 hours somewhere in the world.

Beef industry consumer marketing programs are funded through the national beef checkoff, which is administered by the Cattlemen’s Beef Board. This 110-member board is appointed by the Secretary of Agriculture to oversee the collection of the $1-per-head checkoff, certify state beef councils, implement the provisions of the federal order establishing the checkoff and evaluate the effectiveness of checkoff programs.

Coordination for this checkoff-funded project is being provided by the National Cattlemen’s Beef Association. Producer-directed and consumer-focused, the NCBA is the trade association of America’s cattle farmers and ranchers, and the marketing organization for the largest segment of the nation’s food and fiber industry.