2002 News Archive
Beef Industry Partnership with Quizno's On Bistro Beef Sub a Success
DENVER (December 17, 2002) - More than 600,000 pounds of beef from the top round cut was sold at Quizno's restaurants as a result of a checkoff-supported promotion for the company's Bistro Beef Sub with Au Jus Dipping Sauce this fall. Beef usage at the restaurant was up nearly 50 percent over its monthly 2002 average during the promotion, which ran Sept. 16 to Oct. 27.
Sandwich shops are one of the of the fastest growing segments of foodservice, and Quizno's has been ranked number one in this category by Nation's Restaurant News in terms of U.S. unit growth. About 1,750 Quizno's locations featured the Bistro Beef Sub, with TV spots and merchandising materials featuring the beef check logo.
Quizno's Bistro Beef Sub featured sliced roast beef (cut from the top round), herbed mayo, a blend of Romano, Asiago and Parmesan cheeses, sautéed onions and side of au jus dipping sauce. Efforts to promote the new sub were part of a beef industry initiative to encourage the sale of products made from the chuck and round, which are undervalued cuts of beef.
"This promotion demonstrates the value of our partnerships to help sell more beef," according to Lisa Hefner, an Oklahoma beef producer and chairman of the Joint Foodservice Committee. "As the sandwich restaurant segment's fastest growing company, Quizno's represents a leading tie to consumers. We were pleased to be able to help present a new beef option for consumers through this product."
"The beef industry's participation effectively helped strengthen Quizno's sales of the Bistro Beef Sub," said Stacie Lange, Quizno's vice president for Public Relations. "Our company has been known for the quality of its products, and the cooperative promotion of this sandwich reinforced that image."
The Quizno's Corporation franchises and operates quick service Italian-style sub sandwich shops. Nation's Restaurant News ranks Quizno's first in sandwich chains ranked by U.S. system wide sales growth. A new Quizno's opens, on average, every 16 hours somewhere in the world.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which oversees the national checkoff program, subject to USDA oversight. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.