Beef Producers Team With Dunkin' Donuts On New Breakfast Steak Sandwich

Beef producers will be breaking into the breakfast steak sandwich market by partnering with Dunkin' Donuts on a promotion to introduce a Steak, Egg and Cheese breakfast sandwich.  The Dunkin’ Donuts Steak, Egg and Cheese sandwich is made with a sandwich-style, marinated steak patty - a mix of chuck, round and sirloin - served with an egg and slice of American cheese on a freshly baked bagel.  The sandwich will be available at breakfast or anytime.  

Within the beef industry, this foodservice program is being coordinated on behalf of the Cattlemen’s Beef Board (CBB) and state beef councils by the National Cattleman’s Beef Association (NCBA). The beef industry is providing funding to augment the cost of producing promotional materials and to extend media coverage.

The eight-week promotion starting August 15 includes dedicated television advertising spots and in-store point of purchase.  Promotional materials will carry the Beef Check logo.  

"The new Steak, Egg and Cheese Sandwich helps establish steak as a breakfast item," said Oklahoma beef producer Lisa Hefner, chairman of the CBB/NCBA Joint Foodservice Committee. "Through the beef checkoff, producers are breaking new ground in a whole new segment of dining out."

The Steak, Egg and Cheese sandwich will be a permanent addition to the Dunkin’ Donuts  breakfast sandwich family at participating shops in New England on Aug. 15 and nationwide this fall.  The sandwich is available for a recommended retail price of $2.69.

“Dunkin’ Donuts has enjoyed great success with breakfast sandwiches," said Ken Kimmel, vice president of Dunkin’ Donuts Brand Concepts.  “We have tripled our breakfast sandwich business since 1997, and are well-positioned for growth into the future.”

“The Steak, Egg and Cheese is a great addition to our existing line of breakfast sandwiches,” said Andrew Yakoobian, assistant category manager. “When consumers see the Beef Check logo on our point-of-purchase materials, they’ll know we have a high quality product that’s been endorsed by the beef experts.”

To launch the sandwich, Dunkin’ Donuts has signed a deal with New England Patriots quarterback and Super Bowl XXXVI Most Valuable Player Tom Brady to participate in a special product promotion scheduled to run from late summer through fall in the New England market.

Dunkin’ Donuts, Inc. is the largest coffee and baked goods chain in the world, providing its customers with high quality coffee, donuts and other related baked goods since 1950. The company boasts over 3,600 locations in the United States and approximately 1,500 locations in 32 other countries around the world. Dunkin’ Donuts, Inc. is based in Randolph, Mass., and is a wholly owned subsidiary of Allied Domecq PLC.

The national beef checkoff is administered by the CBB, a 110-member board appointed by the Secretary of Agriculture to oversee the collection of the checkoff, certify state beef councils, implement the provisions of the federal order establishing the checkoff and evaluate the effectiveness of checkoff programs.

Producer-directed and consumer-focused, the NCBA is the trade association of America's cattle farmers and ranchers, and the marketing organization for the largest segment of the nation's food and fiber industry.