Contact:          Joe Schuele                jschuele@beef.org                  303-850-3360

Beef-Dairy Nutrition Symposium to Kick Off

Cattle Industry Summer Conference

DENVER (May 29, 2007) – Pre-registration is now open for the 2007 Cattle Industry Summer Conference, which will be held July 16-20 in Denver. The event is co-sponsored by the National Cattlemen’s Beef Association (NCBA), the Cattlemen’s Beef Board, American National CattleWomen, Inc. (ANCW), and Cattle-Fax.

A unique highlight of this year’s Summer Conference will take place Tuesday, July 17, when the National Dairy Council and the Beef Checkoff Program team up for a nutrition symposium. The session will examine the common nutrition environment currently faced by the beef and dairy industries. Topics will include areas that the two industries work on together – the Nutrient Rich Foods Coalition, the importance of high-quality protein in the diet, and putting fatty acids into perspective.

The following day, Beef Industry Issues Forums will be headlined by a general session focusing on current cattle market conditions. Industry experts will discuss the challenges faced by cattlemen as they deal with today’s exceptionally high operating costs. Individual breakout sessions will  promote in-depth discussion of specific industry issues.

The Summer Conference also offers cattlemen the opportunity to attend NCBA regional caucus meetings and NCBA policy committee meetings. These sessions provide an update on the progress of member-driven NCBA policies that were adopted at the Cattle Industry Annual Convention in February.

In addition, joint industry committees and subcommittees will receive progress reports on all projects and initiatives currently funded by the Beef Checkoff Program.

ANCW will also be holding educational workshops on efficient use of the Internet, making effective presentations to children, and consumer diet trends.

Entertainment options for those attending the Summer Conference include a Western Swing event sponsored by Dow AgroSciences and USDA-NRCS. A billiards tournament will also be held in support of the NCBA-PAC, and ANCW will be holding its annual silent auction.

The week’s events draw to a close on Friday, July 20, with meetings of the Cattlemen’s Beef Board and the NCBA Board of Directors.

Most Summer Conference meetings and events will be held at the Adam’s Mark Hotel in downtown Denver. Pre-registration is open through June 22.

Full registration and hotel information is available at: www.beefusa.org/convsummerconference.aspx.

~ www.beefusa.org ~

The National Cattlemen’s Beef Association (NCBA) is the largest organization representing America’s cattle industry.  Initiated in 1898, NCBA is the industry leader in education, influencing public policy to improve producer profitability and in preserving the industry’s heritage and future.  Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org.