Cattle Marketing Workshop Offered

The National Cattlemen’s Beef Association (NCBA) and the Chicago Mercantile Exchange (CME) are teaming up with state cattlemen’s associations to present a new risk management series, called Marketing Your Way to Profitability.  The workshops will feature hands-on training for using futures and options and how to use these tools in cattle operations. 

“Educational activities are just one way your state and national associations are providing service for you,” says Eric Davis, an Idaho cattle producer and president of NCBA.  “The risk management sessions are designed to help cattlemen obtain tools that can help them be more profitable.”

CME representatives and Cattle-Fax Analysts will teach the two-day course.  On the first day CME staff will instruct participants through the mechanics of futures with hedging and the basics of forward pricing with options.  The second session will feature Cattle-Fax analysts leading the group through technical, fundamental and basis analysis in order to develop a marketing plan for their operations.  They will also discuss the market impacts of the structural changes in the beef industry and price trends. 

Participating state cattlemen’s associations for this pilot programs are Colorado Cattlemen’s Association, Colorado Livestock Association, Florida Cattlemen’s Association, Kansas Livestock Association, Kentucky Cattlemen’s Association, Nebraska Cattlemen, Oklahoma Cattlemen’s Association, South Dakota Cattlemen’s Association, and Texas & Southwestern Cattle Raisers.

Marketing Your Way to Profitability will be held in: Oklahoma (May 1-2), Nebraska (One day sessions on June 30 and July 1), South Dakota (July 7-8), Kansas (July 14-15), Kentucky (Aug. 5-6), Florida (Aug. 7-8), Texas (Sept. 11-12), and Colorado (Sept. 18-19).

For more information on the sessions and to register, contact your participating state cattlemen’s association or Renee Lloyd, NCBA, at 303-850-3373 or rlloyd@beef.org.  (Please note some states are offering a slightly modified agenda.)