Checkoff-Funded Beef, Veal Programs Receive National Awards

Checkoff funded programs conducted last year in youth education, veal education and producer communications received recognition in national marketing and association awards programs recently.  These programs were conducted by contractors for the Cattlemen’s Beef Board on behalf of America’s cattle and veal producers.

At its annual “Best of NAMA” awards competition, the National Agri-Marketing Association (NAMA) presented first place in the “Producer-Funded Public Relations Campaign to Consumers” category to the Fit for a Princess Girl Scout Patch Activity, which was conducted for the Beef Board by the National Cattlemen’s Beef Association (NCBA).  The Youth Public Relations Checkoff Program, also conducted by NCBA for the Beef Board, won a merit (second place) award in the same category.

The American Veal Association was presented with a first place award in the Public Affairs/Issues Management category for its checkoff-funded program that provides facts and responses to misconceptions about veal production, information about how to cook the product and its nutritional benefits.

In the Television News category, a checkoff-funded video news release about the Sasha Cohen youth education campaign received a merit award. NCBA created the producer-directed release for the Beef Board.  A booklet that describes beef checkoff programs called Tracking Your Investment received a regional NAMA award for annual reports and was considered for national recognition.

The 2002 Youth Public Relations program also was a finalist in the 2003 International Association of Business Communicators (IABC) Gold Quill competition. Of the 1,052 entries submitted to a blue ribbon panel for evaluation, only 224 (including the Youth Public Relations program) were evaluated.