Checkoff Report Offers Statement of State/National Expenditures

DENVER (August 11, 2004) – The Beef Checkoff Program has just released “Tracking Your Investment,” a four-color 8-page brochure that reports the latest state and national Beef Checkoff expenditures and an up-to-date listing of all state beef council contacts throughout the country.

This piece was funded by beef producers through their $1-per-head checkoff, and coordinated for the Cattlemen’s Beef Promotion and Research Board and state beef councils by the National Cattlemen’s Beef Association (NCBA). The NCBA is one of the contractors for the Cattlemen’s Beef Board.

“We are extremely pleased to offer “Tracking Your Investment” to states,” said Nelson Curry, Paris, Ky., chairman of the Cattlemen’s Beef Board.“It’s our legal responsibility to communicate how each checkoff dollar has been invested to our producers.”

Checkoff dollars are spent every day for state and national programs aimed at increasing consumer demand for beef through research, information and promotion. “Tracking Your Investment” shows how dollars were allocated among various programs for the last four years.

“The brochure outlines how each dollar collected through the beef checkoff program, both nationally and at the state level, was used to help increase the demand for beef,” said Curry, “We’ll continue to work hard using checkoff dollars to develop new and innovative ways to increase the demand for beef, and support the success of our existing programs.”

This year 26,000 copies of “Tracking Your Investment” were printed and sent to state beef councils for distribution at producer and media events nationwide. Additional copies can be obtained by calling Christian Hawley at 303-850-3354 or emailing a request to chawley@beef.org .