Dec. 2, 2003 - Food Editors Quiz Cattlemen on their Business

Suggested Lead:

During an International Food Editors Conference in Denver last month, ranchers were quizzed by editors about what the cattle industry is all about.  Kenny Rogers, a beef producer from Yuma, Colorado, was one of the producers who spent time with the editors.  He says that after his formal presentation, editors had additional feedback.       

Cut #1    :22       Outcue: "...they can use it."

Rogers, whose family has ranched in Colorado for more than 100 years, says the editors had lots of questions.

Cut #2    :19       Outcue: "...enough to ask that."

There was interest in other areas, too.   

Cut #3    :18       Outcue: "...more typical questions."

Rogers and other Colorado ranchers were invited to visit with editors through an effort funded by the $1-per-head beef checkoff.  The checkoff is administered by the Cattlemen’s Beef Board, subject to USDA approval.  

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