2004 News Archive
Dec. 7, 2004 - Manning’s Stardom Pleases Beef Council: Scott
Indianapolis Colts quarterback Peyton Manning continued his record pace Sunday, reaching 44 touchdown passes for the season. Manning is just four short of Dan Marino’s 1984 record of 48 touchdown passes. Tennessee Beef Industry Council member Steve Scott recalls the Beef Council’s early association with Peyton Manning as he began his pro career.
Cut #1 :18 Outcue: "...look where it took him."
Scott noted that Manning’s message was particularly effective with children, addressing such issues as obesity and nutrition.
Cut #2 :09 Outcue: "... get that under control."
Scott praised the Tennessee Beef Industry Council’s outreach to children, feeling that beef has a very positive message for nutrition and health.
Cut #3 :10 Outcue: "... in the future.”
The national Beef Checkoff Program is administered by the Cattlemen’s Beef Board, a group of 108 beef producers nominated by the Secretary of Agriculture. They represent producers from coast-to-coast and volunteer their time to help identify programs that can help increase beef demand. The checkoff was created in the 1985 Farm Bill, with oversight provided by the U.S. Department of Agriculture.