A New Day in the Sun
2009 Cattle Industry Annual Convention & NCBA Trade Show

January 28 - 31, 2009
Phoenix, Arizona
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A New Day in the Sun at the 2009 Convention and NCBA Trade Show

2006 News Archive

Turnover is good when it means more people are involved in a good cause.  This according to Cattlemen’s Beef Board Chief Operating Officer Monte Reese, who says Beef Board members can serve only two 3-year terms.

Cut #1         :21          Outcue: "...have this year."

Reese says officers on the Beef Board are elected by the Board’s members. Amarillo, Texas, cattleman Jay O’Brien was chosen to serve as 2006 chairman of the Board. Kansas cattleman Ken Stielow was elected vice chairman, and Dave Bateman of Illinois was elected to serve as secretary/treasurer.

Cut #2         :46          Outcue: "...running that first year."

There’s a good reason for not waiting to run for elected position, Reese says.

Cut #3         :31          Outcue: "...of the Beef Board."

New members of the Cattlemen’s Beef Board were seated, and new officers elected, at the annual meeting held earlier this month in Denver. Read the full release on the new officers.

The Board is responsible for administering the $1-per-head Beef Checkoff Program under oversight of the U.S. Department of Agriculture. The Cattlemen’s Beef Board is responsible for administering the $1-per-head Beef Checkoff Program.  Oversight is provided by the U.S. Department of Agriculture, whose representatives will also be attending the Beef Board Annual Meeting.

The national Beef Checkoff Program is administered by the Cattlemen’s Beef Promotion and Research Board, a group of 108 beef producers appointed by the Secretary of Agriculture.  They represent producers from coast-to-coast and volunteer their time to help identify programs that can help increase beef demand.  The checkoff was created in the 1985 Farm Bill, with oversight provided by the U.S. Department of Agriculture. The checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents to the Cattlemen’s Beef Board, which administers the national checkoff program, subject to USDA approval.



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