Fri., Aug 02 02 - Beef Industry Offers ‘Princess’ Program To Girl Scouts

Suggested Lead:

Through participating state beef councils, the beef industry is distributing a nutrition and physical activity patch program for Junior Girl Scouts. According to Barbara Selover (Sa-LOW-ver), executive director of Nutrition Education for NCBA, the purpose of the program is to familiarize young girls with the importance of beef as part of a healthy diet.

Cut #1        :12            Outcue: "...8 to 12 years old."

Selover says that to earn the patch, girls must participate in performing the “Fit For A Princess” play as a community event.

Cut #2        :15            Outcue: "...nutrition information and recipes."

According to Selover, the play is designed to be fun and educational, with key messages about nutrition that reinforce the program goals of the Girl Scout organization.

Cut #3        :34            Outcue: "...play in the community."

Selover says the program is funded by beef producers through their $1-per-head checkoff.

Cut #4        :18            Outcue: "...sew onto their uniform."

The $1-per-head checkoff is overseen by the Cattlemen’s Beef Board, members of which are appointed by the Secretary of Agriculture.