Fri., Aug 23 02 - Retail Programs Seek To Offer More Reasons To Buy Beef

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Beef industry retail programs seek to boost beef demand by offering consumers more options and convenience in grocery stores and in the kitchen, says Alan Hess. Hess is a beef producer from Alma, Kansas and is chairman of the industry’s Joint Retail Committee. He says checkoff-funded programs strive to give consumers more reasons to buy beef.

Cut #1        :19            Outcue: "...to buy more beef."

According to Hess, a good example of this is the industry’s muscle profiling studies, which led to the creation of new beef value cuts.

Cut #2        :22            Outcue: "...and also price-wise."

Hess says another example is the Beef Made Easy Program.

Cut #3        :25            Outcue: "...sales of beef takes place."

According to Hess, the checkoff-funded creation of convenience products has also made an impact.

Cut #4        :27            Outcue: "...will be the same way."

The national beef checkoff is administered by the Cattlemen’s Beef Board, a board of 110 volunteers appointed by the Secretary of Agriculture.