Fri., Oct 18 02 - NCBA President: Beef Industry Has a Great Future

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No matter how you slice it, beef has a tremendous future, according to Wythe Willey. Willey, a cattle producer from Iowa, is president of the National Cattlemen's Beef Association. He says that while beef producers face challenges that seem never-ending, the future of the industry is bright.

Cut #1       :26            Outcue: "...spend with their families."

Willey says there is cause for optimism even in these tough economic times for cattlemen.

Cut #2       :16            Outcue: "...the production of beef."

According to Willey, the huge export potential of U.S. beef is especially promising.

Cut #3       :36            Outcue: "...anywhere in the world."

Willey says his commitment to the success of the beef industry is more than professional – it’s personal.

Cut #4       :14            Outcue: "...got a great future."