The Beef Checkoff Program has again teamed with Sutter Home Family Vineyards for the 15^th annual Build-a-Better-Burger Contest. Randy Irion, director of the retail program at NCBA, says burger lovers can submit recipes with a chance to win large cash prizes.

Cut #1    :28       Outcue: "...to 50,000 dollars."

Irion says that 10 finalists will be selected for a trip to Sutter Home’s California headquarters for the final competition.

Cut #2    :14       Outcue: "...winner is announced there."

He said Sutter Home is an excellent partner for the beef industry, and the winery makes a great effort to promote beef.

Cut #3    :19       Outcue: "...Build-a-Better-Burger Contest."

Irion said that participating retailers also play a vital role in promoting the contest, which hopes to attract even more entries this year. He instructed interested burger lovers to enter on-line. 

Cut #4    :26       Outcue: "...to www.BuildaBetterBurger.com.”

The national Beef Checkoff Program is administered by the Cattlemen’s Beef Board, a group of 108 beef producers appointed by the Secretary of Agriculture.  They represent producers from coast-to-coast and volunteer their time to help identify programs that can help increase beef demand.  The checkoff was created in the 1985 Farm Bill, with oversight provided by the U.S. Department of Agriculture.