Terry Stokes, CEO of the National Cattlemen’s Beef Association, says the Supreme Court’s long-awaited decision upholding the Beef Checkoff Program is great news for the beef industry.

Cut #1    :30       Outcue: "...of our producers."

Stokes says the checkoff has played a key role in building beef demand and consumer confidence in Beef.

Cut #2    :26       Outcue: "...safety of our product."

He added that the Federation of State Beef Councils offers a critical opportunity for partnership between state programs and the national Beef Checkoff Program. 

Cut #3    :29       Outcue: "...throughout the United States."

Stokes emphasized that the program has very strong support among cattle producers, as recent research indicates.

Cut #4    :21       Outcue: "...on their bottom line."

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