Mon., Oct 21 02 -- Dietitians Get Beef Message

Suggested Lead:

Cattlemen are getting a golden opportunity this week to visit with thousands of dietitians about the great nutrition of beef.  At the American Dietetics Association Convention in Philadelphia, the beef checkoff is reaching dietitians with crucial information they need when counseling consumers.  According to Mike Vache (VASH-ee), a beef producer from Oklahoma who is working at the Convention, one of the components of the industry’s participation is a booth in the trade show.

Cut #1    :26       Outcue: "...toward the consumer."

Vache says that in visiting with dietitians he’s been pleasantly surprised by the attitudes about beef.

Cut #2    :23       Outcue: "...how nutritious it is."

According to Vache, one of the events that helped kick off the dietitians convention was a “World’s Leanest Tailgate Party” held in conjunction with the Philadelphia Eagles NFL game on Sunday.

Cut #3    :22       Outcue: "...just a great event."

Vache says that beef producers would be proud of their beef checkoff if they could see what he has this week.

Cut #4    :21       Outcue: "...everything that I see."

The ADA convention will go through Wednesday, and also include educational sessions supported by the checkoff.