2005 News Archive
Contact: American National CattleWomen, Inc.
Carol Abrahamzon, 507-724-3905
National Beef Ambassadors to Receive Training in Peer Nutrition
DENVER (June 16, 2005) - Five of the beef industry’s top young adult leaders will attend a week-long workshop in peer nutrition education, June 20 through June 24. National Beef Ambassadors Anna Groseta of Arizona, Kayce Clark of Texas, Laura Nelson of Wyoming, Cassie Bacon of Arkansas and Dallice Wood of California will receive intensive training in nutrition messaging and communications, and the culinary and nutritional attributes of beef. The training will take place at the Beef Center in Denver and the beef industry’s Culinary Center in Chicago.
The group will also receive formal spokesperson’s training, and will meet with officials of the Cattlemen’s Beef Promotion and Research Board (Beef Board), American National CattleWomen, Inc. (ANCW), the National Cattlemen’s Beef Association, the National Cattlemen’s Foundation and Cattle-Fax.
As part of their training, the ambassadors will develop a peer education workshop regarding nutrition for a healthy body and mind. The workshop will debut at the “Student Day of Education” at the Cattle Industry Summer Conference on July 28 in Denver, and will also be presented at national youth conferences later this year. The group will also work with Culinary Center staff to develop a peer-friendly beef recipe.
A major goal of the National Beef Ambassador Program is to provide leadership training for the youth beef ambassadors. The program is funded in part by America’s beef producers through the Beef Checkoff Program and is administered by ANCW on behalf of the Beef Board. Next week’s training opportunity is made possible by a generous Shared SolutionsSM grant from Altria Group.
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American National CattleWomen, Inc. is a trade association of America's affiliated CattleWomen, with the primary focus of promotion and consumer education regarding beef as a safe and nutritious food, and the production of beef cattle as an industry.
Altria Group, Inc. is the parent company of Kraft Foods, Philip Morris International and Philip Morris USA. For nearly 50 years, Altria Group has provided sustained and wide-ranging support for organizations that feed the hungry, provide services to victims and survivors of domestic violence, promote the arts, and assist communities affected by natural disasters, as well as numerous programs that address important community needs. As part of this commitment to responsibility, Altria Group has awarded over $1 billion in the last decade alone. Additional information about giving and community-focused initiatives of Altria Group is available at www.altria.com/media_programs.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board (Beef Board), which administers the national checkoff program, subject to USDA approval. The checkoff assessment became mandatory when the program was approved by 79 percent of producers in a 1988 national referendum vote. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.