New Beef Brochure Designed For Year-Round Entertaining

DENVER, CO (August 31, 2001) - The beef industry is producing a new brochure that will help consumers entertain with style all year round. Nearly 450,000 copies of the checkoff-funded “Cooking for Friends” will be available in September for distribution to consumers and food editors nationwide.

The brochure showcases beef for all four seasons and various entertaining occasions. It targets busy women ages 25 to 52, and features roasts, flank steak, fully cooked beef crumbles and boneless beef round or chuck in recipes for an appetizer, stew, tacos and a roast dinner.

“Cooking for Friends” focuses on underutilized beef cuts to help increase the overall value of the beef carcass. It positions beef as a contemporary and convenient food, and offers additional beef information and recipes to consumers and the media by providing the www.beef.org Web site address.

Many state beef councils will personalize and help distribute the brochure. While designed for entertaining throughout the year, the brochure is being produced now to get a jump on the prime holiday season coming up this fall.

Copies of the brochure can be obtained by sending a self-addressed, stamped #10 business-size envelope to: National Cattlemen’s Beef Association, Dept. PRCFF, P.O. Box 670, Bloomingdale, IL 60108-0670 (one brochure per envelope).

Like other beef industry food communication efforts, the brochure is being funded by beef producers through their $1-per-head checkoff program. The national beef checkoff program is managed for the Cattlemen’s Beef Promotion and Research Board and state beef councils by the National Cattlemen’s Beef Association. The Cattlemen’s Beef Board is a 110-member board appointed by the Secretary of Agriculture to oversee the collection of the $1-per-head checkoff, certify state beef councils, implement the provisions of the federal order establishing the checkoff and evaluate the effectiveness of checkoff programs.

# # #

Producer-directed and consumer-focused, the National Cattlemen's Beef Association is the trade association of America’s cattle farmers and ranchers, and the marketing organization for the largest segment of the nation’s food and fiber industry.