FOR IMMEDIATE RELEASE   Contact:   Melissa Tessitore        303-242-1309                mtessitore@beef.org    Bethany Shively           202-347-0228                bshively@beef.org   Note:  television program photo and logo available upon request   New Episodes of NCBA’s Cattlemen to Cattlemen  Debut August 11th   DENVER (July 17, 2009) – New episodes of the top-rated show NCBA’s Cattlemen to Cattlemen are soon returning to RFD-TV!  The show, now in its third year, brings news, market information and education into the homes of cattlemen across the country.   “We’re very excited that NCBA’s Cattlemen to Cattlemen is returning with new episodes,” said the show’s executive producer, Melissa Tessitore.  “In our August 11th episodes, viewers will learn more about NCBA’s legislative priorities as we head into the fall, plus we’ll feature one of this year’s regional winners of the Environmental Stewardship Award and we’ll have all of the news and highlights from this year’s 2009 Summer Conference in Denver, Colo.”   Viewers can now participate in a more interactive experience with NCBA’s Cattlemen to Cattlemen.  Facebook users can become a fan of the show and receive regular updates by searching NCBA’s Cattlemen to Cattlemen.  Twitter users can follow updates from the field by searching NCBAC2C.   The National Cattlemen’s Beef Association is also pleased to announce that Pfizer Animal Health is joining seven other industry leading companies as a sponsor of NCBA’s Cattlemen to Cattlemen.  “We’re excited to have Pfizer Animal Health on board for our 2009 and 2010 seasons, said NCBA vice president of corporate relations, Marvin Kokes.  “Our show is about educating American cattlemen and our partnership with Pfizer is an important piece of accomplishing that goal.”   NCBA’s Cattlemen to Cattlemen premiered in February 2007 on RFD-TV. It airs every Tuesday at 8:30 p.m., with repeat episodes on Wednesdays at 10:30 a.m. and Saturdays at 9 a.m. It is also available online at www.CattlemenToCattlemen.org. The program’s sponsors include Purina Mills, Fort Dodge Animal Health, Dow AgroSciences, Bayer Animal Health, McDonalds, John Deere, Igenity and Pfizer Animal Health.   ~ visit us online at www.cattlementocattlemen.org or www.beefusa.org  ~   ###   The National Cattlemen’s Beef Association (NCBA) is the largest organization representing America’s cattle industry.  Initiated in 1898, NCBA is the industry leader in education, influencing public policy to improve producer profitability and in preserving the industry’s heritage and future.  Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org.