New Report Highlights Recent Beef Industry Research

DENVER (October 17, 2002) – Industry-funded research to help increase beef demand and improve profit opportunities for cattlemen is highlighted in the beef industry’s 2001 Research Annual Report.  The checkoff-funded report, entitled "Research:  Defining Change for the Future,” was produced for the Cattlemen’s Beef Board and state beef councils by the National Cattlemen’s Beef Association (NCBA).

Nearly a year in development, the comprehensive 38-page report outlines the progress made during 2001 in various research areas, including product enhancement, beef safety, human nutrition research, market research and new product development.  It also summarizes individual research projects that have made a positive difference to beef producers and the beef industry.

Along with the highlights are a complete listing of checkoff-funded research coordinated through NCBA for three full years, citations from recently published studies and a listing of research funded through state beef councils.

“This report… provides a look at how research addresses the various changes going on in our industry, and gives us plenty of proof about the need to be involved in it,” said Terry Stokes, NCBA CEO in a letter to readers of the report.  “The report also outlines the ways research can help us produce a better product, identify its benefits and maintain its wholesomeness.”

"When we’re developing and implementing current programs, research gives us the information we need to make good decisions," said Paul Genho, chairman of the Joint Research and Technical Services Group.  “And research allows us to gain ground as we move those programs forward, making sure we meet future needs as well.”

Copies of "Research:  Defining Change for the Future" are available by sending a written request to "Research:  Defining Change for the Future," Center for Research & Knowledge Management, National Cattlemen`s Beef Association, 9110 East Nichols Ave., Centennial, CO 80112.  It can also be accessed at www.beef.org under the research section, Annual Report 2001.