Nov. 12, 2003 - Beef Cracks Breakfast Market

Suggested Lead:

Beef has not traditionally been known as what’s for breakfast, but a new product currently out on the market may help change that.  According to Pat McDowell, a Texas beef producer and member of the checkoff-funded Mark of Quality Commission, says the product provides great competition in this market.    

Cut #1    :19       Outcue: "...us sell more beef."

McDowell says the product helps increase beef value. 

Cut #2    :19       Outcue: "...for a higher price."

According to McDowell, today the product is in limited but extensive distribution.

Cut #3    :23       Outcue: "...the United States."

McDowell thinks producers should become better acquainted with the newer beef products on the market.

Cut #4    :26       Outcue: "...the United States."

The new breakfast patty has earned the beef industry’s Mark of Quality, which is funded by the beef checkoff.  The mandatory $1-per-head beef checkoff is administered by the Beef Board, subject to USDA approval.  The checkoff Act and Order was part of the 1985 Farm Bill, and was approved by 79 percent of producers in a 1988 referendum.