Publications Make Beef Preparation Fun

DENVER, Colo. (November 7, 2001) – Three beef checkoff-funded communications pieces being distributed by the beef industry will help make the preparation of beef dishes by consumers fun and seasonal.

The first is an updated version of Confident Cooking With Beef, a comprehensive beef/cooking guide that includes the new Beef Made Easy chart and current information on fully-cooked beef products. In addition, recipes are updated with current pan sizes and cooking methods and times.

This brochure delivers important information about beef, including shopping, storage, grading, cooking, nutrition and food safety. It will be used for state and national food communication and promotional efforts, including distribution to food editors and consumers.

The other two projects are color food pages for newspapers. Tackle Your Taste Buds kicks off the football season with a take-along tailgate party. The page features chuck and round in Touchdown Beef Chili, and top sirloin in a beef fajita salad. ReaLemon partnered with the beef industry to create this page, which has reached 9.3 million readers.

The second newspaper page, Holiday Dinner: Festive, Fast & Entertaining, makes hosting a dinner party easier. Peppery beef tenderloin with roasted vegetables and creamy mustard sauce is the star of this simple-to-fix meal. The accompanying article includes a full menu and a step-by-step timetable for preparing it. To date, the page has been distributed to 261 newspapers with a combined circulation of 8.2 million. The beef industry partnered with Grey Poupon and Triscuit crackers for this cooperative effort.

Like other beef industry food communication efforts, these projects are being funded by beef producers through their $1-per-head checkoff program, coordinated for the Cattlemen’s Beef Promotion and Research Board and state beef councils by the National Cattlemen’s Beef Association (NCBA).

The recipes for all three projects were developed and triple-tested by the NCBA Beef & Veal Culinary Center. Copies of the brochure can be obtained by sending a self-addressed, stamped #10 business-size envelope to: NCBA, Dept. PCCC, P.O. Box 670, Bloomingdale, IL 60108-0670 (one brochure per envelope).

The Cattlemen’s Beef Board is a 110-member board appointed by the Secretary of Agriculture to oversee the collection of the $1-per-head checkoff, certify state beef councils, implement the provisions of the federal order establishing the checkoff and evaluate the effectiveness of checkoff programs. Producer-directed and consumer-focused, NCBA is the trade association of America’s cattle farmers and ranchers, and the marketing organization for the largest segment of the nation’s food and fiber industry.

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Producer-directed and consumer-focused, the National Cattlemen`s Beef Association is the trade association of America’s cattle farmers and ranchers, and the marketing organization for the largest segment of the nation’s food and fiber industry.