REVISED HANDBOOK PROVIDES LATEST FACTS ON CATTLE, BEEF

DENVER, Colo., Dec. 10, 1997 -- As the largest segment of agriculture -- the nation's largest industry -- the cattle and beef industry is crucial to many aspects of our society. The extent of that importance is demonstrated in the revised Cattle and Beef Handbook, a comprehensive guide to cattle industry issues produced by the National Cattlemen's Beef Association (NCBA).

The Cattle and Beef Handbook includes more than 200 pages on five topics: Food Safety, Nutrition and Health, Environment, Animal Welfare and Economics. Each section contains facts and statistics about the issue, as well as statements from third- party sources, charts, references and questions and answers.

The Cattle and Beef Handbook is available from NCBA for $5.50 each, plus $3.50 for shipping and handling. For information, write to Communications Materials, National Cattlemen's Beef Association, P.O. Box 3469, Englewood, CO 80155.

Information from the book is also available on the NCBA web site, CowTown America, at http://www.cowtown.org. The book and web site are both part of the NCBA checkoff-funded public relations program.

Initiated in 1898, the National Cattlemen's Beef Association is the national marketing organization and trade association for America's one million cattle farmers, ranchers and feeders. With offices in Denver, Chicago and Washington, D.C., NCBA is a consumer-focused, producer-directed association representing the largest segment of the nation's food and fiber industry.