2002 News Archive
Retreat Brings Together Nutrition Spokespeople to Learn More About Beef
DENVER (November 13, 2002) – On the heels of its successful efforts at the American Dietetics Association (ADA) Annual Convention in Philadelphia, the Beef Checkoff Program last week gathered together leaders in the nutrition and food media fields to further expand on beef’s benefits. More than 50 professionals were invited to the Greenbrier Resort in West Virginia to hear from leading authorities the reasons it’s important to recommend beef in healthful diets.
The event, called “Enjoy Today, Explore Tomorrow,” involved spokespersons for the ADA, members of the beef industry’s Council for Women’s Nutrition Solutions (CWNS), and influential nutrition and health reporters. Communications with these individuals is crucial, as they write articles, give speeches, provide widespread nutrition advice and regularly interact with the media. The event was funded by the beef checkoff and coordinated on behalf of the Cattlemen’s Beef Board and state beef councils by the National Cattlemen’s Beef Association (NCBA).
In addition to informational seminars on issues ranging from nutrition to food safety and enjoyment, the participants had opportunities to attend hands-on sessions in the culinary arts and enjoy one-on-one and small group discussions on key topics. Futurist Watts Wacker presented information on what the future holds, while noted chefs Alton Brown and Grady Spears provided unique demonstrations of recipes featuring beef.
Among the sessions held with the group were: “The Psychology of Taste: Enjoying a Healthy Lifestyle,” “Cognition through the Lifecycle,” “Bone Health Update,” and “Is it in the Genes? The Role of Genetics in Weight Management and implications for the Nutrition Professional.” In addition, researcher Donald Layman of the University of Illinois joined two members of the beef industry’s CWNS group to discuss groundbreaking research in protein and weight reduction in a session called “Macronutrient Insights: Protein & Fat.”
“This event reached out to individuals who hold important thought leader roles with consumers,” said Wade Zimmerman, a Colorado beef producer and chairman of the Joint Nutrition & Health Committee. “Communicating with these thought leaders gives us the best chance of making sure our messages about beef and nutrition gets broad and comprehensive circulation.”
About 11,000 dietitians attended the ADA Annual Conference late last month, where the beef industry sponsored a booth, seminars, special events and a beef dinner. A key message delivered to dietitians at the meeting involved ground beef’s new nutritional profile. Thanks to beef checkoff efforts, the USDA recently released new nutritional data on ground beef that shows that 95 percent lean ground beef meets government guidelines for “lean” – it’s low in fat, saturated fat and cholesterol.
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Beef industry nutrition and food communication efforts are funded, in part, by beef producers through their $1-per-head checkoff program and are managed for the Cattlemen’s Beef Board and state beef councils by the National Cattlemen’s Beef Association. The national beef checkoff is administered by the Cattlemen’s Beef Promotion and Research Board, subject to USDA approval. This 110-member board is appointed by the Secretary of Agriculture to oversee the collection of the $1-per-head checkoff, certify state beef councils, implement the provisions of the Federal Order establishing the checkoff and evaluate the effectiveness of checkoff programs.