2005 News Archive
The Beef Promotion Operating Committee will be meeting next week in Rapid City, South Dakota. Cattlemen’s Beef Board Chief Operating Officer Monte Reese says this is an important meeting for establishing the direction of Beef Checkoff-funded programs in 2006.
Cut #1 :30 Outcue: "...for cattle producers."
Reese explained that this committee meeting is one step in a producer-driven process.
Cut #2 :38 Outcue: "...for cattle producers."
He added that the Operating Committee’s recommendations must still be approved by the full Beef Board, and the USDA.
Cut #3 :35 Outcue: "...benefit producers themselves."
Reese said even in times of strong cattle prices, it is important to keep building beef demand.
Cut #4 :21 Outcue: "...who pay that checkoff."
The national Beef Checkoff Program is administered by the Cattlemen’s Beef Promotion and Research Board, a group of 108 beef producers appointed by the Secretary of Agriculture. They represent producers from coast-to-coast and volunteer their time to help identify programs that can help increase beef demand. The checkoff was created in the 1985 Farm Bill, with oversight provided by the U.S. Department of Agriculture. The checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents to the Cattlemen’s Beef Board, which administers the national checkoff program, subject to USDA approval.