2005 News Archive
Wade Zimmerman has for many years volunteered his time to help identify and create checkoff-funded programs to increase consumer understanding of the nutritional benefits of beef. Zimmerman, a beef producer from Southeastern Colorado, recently stepped down as chairman of the Joint Nutrition Health Committee. He says his years of service have given him a perspective on the things needed to best get the job done.
Cut #1 :22 Outcue: "...to come from."
Partnership with third-party spokespersons and groups is also an important component.
Cut #2 :45 Outcue: "...try to work in."
Zimmerman says there are many different channels for communicating a positive beef message.
Cut #3 :18 Outcue: "...to the consumers."
According to Zimmerman, the job would have been difficult to near impossible without a source of dollars to fund it.
Cut #4 :23 Outcue: "...our Long Range Plan."
The national Beef Checkoff Program is administered by the Cattlemen’s Beef Promotion and Research Board, a group of 108 beef producers appointed by the Secretary of Agriculture. They represent producers from coast-to-coast and volunteer their time to help identify programs that can help increase beef demand. The checkoff was created in the 1985 Farm Bill, with oversight provided by the U.S. Department of Agriculture. The checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents to the Cattlemen’s Beef Board, which administers the national checkoff program, subject to USDA approval.