Thurs., Aug 22 02 - New Products Team Seeks To Make Beef More Convenient

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Through the $1-per-head checkoff program, the beef industry’s Joint New Product & Culinary Initiatives Committee seeks to make beef tastier and more convenient, says Lee Hall. Hall is chairman of the committee and a beef producer from Lexington, Kentucky. According to Hall, new product initiatives are helping to increase beef demand.

Cut #1        :31            Outcue: "...part of that muscle."

Hall says in the matter of convenience, beef has learned a lot from chicken.

Cut #2        :28            Outcue: "...tastier for the consumer."

According to Hall, the value of new product initiatives should increase as time goes on.

Cut #3        :18            Outcue: "...easier to increase demand."

The national beef checkoff is administered by the Cattlemen’s Beef Promotion and Research Board, a board of 110 volunteers appointed by the Secretary of Agriculture.