Web Site Offering Consumers Chance to Buy Veal Re-Launched

A Web site for veal has been redesigned to make it more user-friendly and easier for consumers to quickly and conveniently purchase veal on-line.  Consumers can now go to www.vealstore.com and find a variety of veal cuts to fit every meal occasion.

The site was created with checkoff dollars and was developed for the Cattlemen’s Beef Board by the National Cattlemen’s Beef Association.  Guidance and direction for the project was provided by the industry’s Joint Veal Committee.

“We’re excited about the relaunch of vealstore.com, which should certainly help improve the ability of consumers across the country to purchase high quality veal items,” according to Betty McCullough, chair of the Joint Veal Committee.  McCullough, an Ohio veal producer, pointed out that not all retail stores in the country have the highest selection of veal, and there are potential veal customers that will benefit from this service.  She also praised the new easy navigation for the Web site, which will make it easier for consumers to use.

Veal producers around the country are getting behind the revamped Web site, McCullough says.  For instance, Wisconsin veal producers had signs made for cattle feed and delivery trucks that promote vealstore.com.  According to Tom Klingbeil, a Wisconsin veal grower and president of the Wisconsin Veal Growers Association, it’s a natural extension of producer and allied industry efforts.

“Veal producers have always stood behind the end product, and this is just another way to increase visibility of the delicious veal cuts available to the final consumer,” Klingbeil says.  “And consumers will find the site valuable, as well.”

For instance, partners in the site can provide consumers added value through special offers.  Now on vealstore.com is an offer from Lobel’s of New York City, a major veal retailer, for a $50 credit on future veal purchases through the www.lobels.com Web site.  Additional offers will be available in the future, McCullough says.

McCullough also points out that vealstore.com also highlights top chefs and their dishes.  This month Executive Chef Tony Tammero of the Palm Restaurant and his veal martini creation is featured. 

“With our national veal public relations program launched this spring, it’s a perfect time to be promoting this site,” she says.  “We will be able to capitalize on the top chefs and veal dishes featured in both efforts, and maximize interest in veal.”

The www.vealstore.com Web site is also connected to www.veal.org, which provides nutrition information and other facts about veal.  That site features the “Veal. Eat Smart. Eat Well.” theme.