Wed., Aug 28 02 - Consumers Receptive To Beef Ambassador Messages

Suggested Lead:

Consumers are receptive to Beef Ambassador messages, according to Andrew Dunckleman. Andrew, a 2002 Beef Ambassador, is beginning his senior year in high school in Houma(WHO-ma), Louisiana. Beef Ambassadors are young people selected by the American National Cattlewomen through the beef checkoff to represent the industry. Andrew says consumers have been open to his message about beef.

Cut #1        :17            Outcue: "...but almost necessary."

According to Andrew, consumers who are concerned about eating beef have specific concerns.

Cut #2        :25            Outcue: "...ease their fears a little."

Andrew says he will go on promoting beef even after his Beef Ambassadorship ends.

Cut #3        :13            Outcue: "...a beneficial food source."

According to Andrew, young people can be important messengers for the beef industry.

Cut #4        :17            Outcue: "...within the general public."

The Beef Ambassador program is funded by the $1-per-head checkoff and is coordinated for the Cattlemen’s Beef Board by the American National Cattlewomen.