A New Day in the Sun
2009 Cattle Industry Annual Convention & NCBA Trade Show

January 28 - 31, 2009
Phoenix, Arizona
More information
Click Here to Learn About the Cattle Learning Center – Practical solutions for Cattle Producers
Home > News > Audio News > Audio News Archive > 2002 News Archive Printer-Friendly Version      

A New Day in the Sun at the 2009 Convention and NCBA Trade Show

2002 News Archive

Wed., Jul 03 02 - New Product Initiatives Benefit Producers Industry-wide

Suggested Lead:

 

The benefits of new product initiatives developed by the beef industry through the checkoff have a positive affect on everyone’s pocketbook up and down the supply chain, according to Kentucky beef producer Lee Hall, chairman of the Joint New Product and Culinary Initiatives Committee. But it may take longer for the benefits to reach cow-calf producers, Hall says.

 

Cut #1        :10            Outcue: "...through the supply chain."

 

Hall says because of their position in the chain, packers, processors and retailers benefit first.

 

Cut #2        :14            Outcue: "...so to speak."

 

According to Hall, profits spread throughout the supply chain, although volatile markets can hamper them.

 

Cut #3        :24            Outcue: "...of the entire carcass."

 

Hall says when markets even out, beef producers will realize more benefits from new product initiatives.

 

Cut #4        :30            Outcue: "...to the production level."

 

New product initiatives are funded through the $1-per-head checkoff, which is managed by the Cattlemen’s Beef Board.



NCBA... working to increase profit opportunities for cattle and beef producers by enhancing the business climate and building consumer demand.

© Copyright 2008 National Cattlemen's Beef Association -- Web Site Policy