Wed., Sep 18 02 - Ambassadors Work To Interest Youth In Beef Industry

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The American National CattleWomen’s Beef Ambassador program, funded by the checkoff, serves a variety of purposes. Among them is getting children interested in agriculture, according to Bethany Ramsey. Bethany, a young Beef Ambassador from Alamogordo, New Mexico, says Beef Ambassadors have the enthusiasm to reach elementary students with information about the farm and ranch.

Cut #1        :06            Outcue: "...best ones to do that."

Bethany says telling young students about the by-products that come from cows is an eye-opener.

Cut #2        :14            Outcue: "...their reactions to it."

According to Bethany, Beef Ambassadors speak to a variety of audiences, both young and old.

Cut #3        :14            Outcue: "...the problems that exist."

Bethany says it’s important to give audiences a glimpse inside the lives of beef producers.

Cut #4        :12            Outcue: "...able to push their story."

The national checkoff is managed by the Cattlemen’ Beef Board, volunteers appointed by the Secretary of Agriculture.