Statement of Beliefs

Beef USA — Thu, 21 Mar 2013 09:21:00 GMT

We believe in the success of a strong state and national partnership resulting in increased consumer demand for beef and higher consumer confidence;

We believe in producer control of checkoff funds through the Qualified State Beef Councils, which are the foundation of the beef checkoff; and

We believe in the industry Long Range Plan as a guidepost for the beef checkoff and the principle of “one vision – one plan – one voice.”

Adopted by the Federation of State Beef Councils

Cattle Industry Summer Conference
July 17, 2009
Denver, Colorado

Reaffirmed by the Federation of State Beef Councils

Cattle Industry Convention
February 7, 2013
Tampa, Florida

Federation of State Beef Council board members are comprised largely of beef producers who represent the 45 Qualified State Beef Councils (QSBCs) that collect the $1-per-head mandatory national beef checkoff. QSBCs maintain control of 50 cents of each dollar collected for use in state, national and international demand-building programs, determined by their representatives and grassroots-oriented boards.

Through the Federation, states voluntarily reinvest a portion of their 50-cent checkoff share back into the national checkoff program to extend national and international efforts.

Statement of Beliefs

Beef USA — Thu, 28 Jul 2011 10:58:42 GMT

Adopted by the Federation of State Beef Councils
at the Cattle Industry Summer Conference

July 17, 2009
Denver, Colo.

"We believe in the success of a strong state and national partnership resulting
in increased consumer demand for beef and higher consumer confidence."

"We believe in producer control of checkoff funds through the Qualified
State Beef Councils, which are the foundation of the beef checkoff."

"We believe in the industry long range plan as a guidepost for the beef checkoff
and the fundamental principle of the “one vision-one plan-one voice.”

The Federation of State Beef Councils, whose board members are comprised largely of beef producers who represent the 45 Qualified State Beef Councils that collect the $1 beef checkoff, approved this statement during a standing-room-only forum at the cattle industry summer conference here yesterday.

Through the Federation, states reinvest a portion of their 50-cent checkoff share back into the national checkoff budget to extend national programs at the grassroots level, effectively reuniting the checkoff $1.

“This statement forms the basis for how and why we work together, even while we also realize that beef producers across the country have individual interests and needs. This statement reminds us of our common purpose and focus,” said J.D. Alexander, a Nebraska cattleman and chairman of the Federation.

Beef producers, as well as state beef council staff representing 30 of the 45 state beef councils attended the Thursday meeting.

In other business, Federation vice chair Scott George, a Wyoming dairyman, reported on the Federation Initiative Fund, which to date has awarded $1.5 million in grants to promote beef in states with high human populations but low cattle numbers. The Initiative Fund is supported through voluntary state beef council investments, totaling some $800,000 in the past four years. Ninety-six funded projects have reached consumers, health influencers, nutritional professionals, beef producers, educators and other audiences in densely populated states such as Florida, New York, Michigan, Pennsylvania, Ohio and Florida.

The forum also featured guest speaker Jeff Beringer, an interactive media expert with the public relations firm GolanHarris. Beringer talked about the impact of social media tactics, such as Face book, Twitter and other online tools, in influencing public opinion and consumer trust.

Beef USA - Statement of Beliefs

Statement of Beliefs

Adopted by the Federation of State Beef Councils

Reaffirmed by the Federation of State Beef Councils

Statement of Beliefs

Adopted by the Federation of State Beef Councils at the Cattle Industry Summer Conference

Adopted by the Federation of State Beef Councils
at the Cattle Industry Summer Conference