2011 Federation Chairman Says Division’s Identity Strengthened in Past Year
Directors on the Federation of State Beef Councils at the National Cattlemen’s Beef Association met at the 2012 Cattle Industry Convention in Nashville recently to review projects being conducted through the Beef Checkoff Program. David Dick, a beef producer from Sedalia, Missouri, who was the 2011 chairman of the Federation, says he is proud of the work Federation directors have done, and proudest of their efforts to make sure producers know the Federation’s role in the work of the checkoff.
The Federation has been around since 1963, and everyone kind of knows it’s there, kind of maybe can connect with their state beef council and that it’s part of that, but they’re really not quite sure what it is. And these folks have stepped forward in a number of instances and in a number of different ways and have made Federation identity possible. And I think that is probably the best thing they could have done because people start to connect with the fact that it is people that they know, and that it is maybe something they want to be a part of. (32 seconds)
Dick says the relationship of the Federation with the Cattlemen’s Beef Board is healthy, and that organizational disagreements during the year weren’t all bad.
The issues that we went through, I would have to say probably made the Federation infinitely stronger than it was before, and the positive side of that is we learned a lot about ourselves in the process. I think it’s the basis to move forward into different things. And I don’t mean that to be outside of what the checkoff is, but you know things don’t stay the same. And so as this world changes and we need to know about how we produce our food, where it comes from, the nutritive value of that, those are all things that the checkoff is a part of and does well. So with this identity now we’ll be able to move those projects forward in a much better way. (38 seconds)
According to Dick, producers are needed to keep the checkoff program on track and headed in the right direction, and getting involved as a volunteer at the state level is a start at getting involved in something that’s important to the industry.
I had two grandfathers who were passionate about, if you produce something you need to be a part of promoting it, whether it’s corn or whether it’s cattle or hogs or whatever. So, at an early age that was instilled in me, that if you believe in what you’re doing you promote that. So you need to get involved with your state beef council, work in their committee structure, get involved in national committees then, the joint committees with the Federation and the CBB. The things that you’ll learn and the folks that you’ll meet will far outstrip what you’ll ever believe, and you just invest yourself in the process and it’ll provide you with a reward. (37 seconds)
Dick says producers should be confident that their checkoff dollars are being spent efficiently at every level and in every organization.
Your federation directors are very aware that they are the connect between the farmers and ranchers that pay the checkoff. They’re also very studious with that dollar. And their fiduciary responsibility they take very seriously. They look constantly at not only that they handle the dollars correctly but that they invest them wisely as well, to get a return, whether it’s a research project, advertising campaign, whatever it may be, so that you get the best bang for the buck. (31 seconds)
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