Federation of State Beef Councils with Richard Gebhart
Richard Gebhart, a Hereford breeder from Claremore, Oklahoma, will be stepping down as Chairman of the Federation of State Beef Councils at next week’s Cattle Industry Convention in Nashville. According to Gebhart, one of the biggest accomplishments of his term has been the collaboration shown between the largest partners in the Beef Checkoff Program.
“I think that’s probably one of the biggest accomplishments that we’ve had, is the nature of the working relationship between the Federation of State Beef Councils and the directors on the Cattlemen’s Beef Board. I think we’ve made great progress in the new joint advisory committee structure. I was very pleased with the accomplishments of the Operating Committee this past fall. And I was lucky enough to be the chairman during the 50th year, and I think it sets the stage for the next 50.” (30 seconds)
According to Gebhart, much of the successful collaboration has been due to greater emphasis on the big picture.
“I think it was focusing on the mission of the checkoff, which is to promote beef, exclusive of any other distractions in the deal. I’m very proud of the working relationship the directors of the Federation of State Beef Councils have with their counterparts on the CBB side. I’m just very pleased with the cooperation and the mission focus that we’ve had in the last 12 months.” (23 seconds)
Gebhart says evidence of this cooperation has been the need for, and successful attention to, tremendous shifts in the direction of beef checkoff efforts.
“In the last 12 to 14 months, in my opinion the checkoff has made two very important decisions. One, to focus on the millennial generation, and two, to go to a digital campaign. Those were two very different decisions than the old print ad, TV, radio type programs. And I think that shows you the amount of cooperation and consensus to change that big a change that had to exist between the two organizations.” (29 seconds)
Also important has been a more pragmatic approach to determining results.
“We’re data driven to measure our effectiveness. The Evaluation Committee has been a great help. We’re moving more and more focus to outcome-type measures to drive efficiency and just pure effectiveness. I think we’re doing a much better job of using data as decision-making tools to help us in resourcing decisions.” (24 seconds)
Gebhart says he expects continued success and improvement from the Federation of State Beef Councils over the organization’s next year, and over its next 50 years.
The Federation is a division of the National Cattlemen’s Beef Association, which is a contractor to the Beef Checkoff Program. Projects conducted by the beef checkoff must be approved by the Cattlemen’s Beef Board and the U.S. Department of Agriculture.