Federation of State Beef Councils, Audio with Cevin Jones, Federation Chairman
New research shows that beef producers are getting a huge return for their beef checkoff investments. According to Cevin (pronounced Kevin) Jones, a cattle feeder from Eden, Idaho and chairman of the Federation of State Beef Councils, the size of the return on the $1-per-head beef checkoff assessment was a surprise.
“I was not expecting, and I think many people were not expecting, a return on our investment of $11.20. I thought it was going to be positive. I had no idea it was going to be that positive. Research kind of shows that for checkoff programs the average is around $6 return for every dollar invested, and we’re at $11.20, nearly double that. It’s a phenomenal rate of return. Producers should be very happy about how their checkoff dollars are being invested, and that they’re getting that kind of return for the industry.” (32 seconds)
Jones says the committee structure that helps provide input to the beef checkoff program also supports the grassroots nature of the effort.
“That’s the key to having a successful checkoff, I think, is having that producer involvement and that producer input. We all know what we need to do. We know what the story is we need to tell. We know we need to do research and have the foresight to do the research then go out and promote our products. And so having all that involvement is really key. And it really gives us good buy-in to all our programs, too. And then the contractors, I think, see that, and so the quality of the programs coming forward is phenomenal. And again that state and national partnership is working to bring it all together.” (38 seconds)
State beef council boards across the country are also choosing to support national initiatives.
“You look at our new digital advertising campaign, there’s a real tie-in with all the states and national programs, and so it’s working really well in conjunction with each other.” (12 seconds)
According to Jones, it boils down to having a Beef Checkoff Program that is worth the investment.
“I don’t know of anything else that you could do better with a dollar these days and get that kind of return back, so I just hope the checkoff payers – the producers – that own this program are very excited and happy with those kinds of returns. And I look forward in the future, I think we’re going to have even better returns because of the momentum we’ve got going coming out of the last several years, and we’ve got lots of positive things. We’ve got record cattle prices, we’ve got record demand overseas, record demand domestically; we’ve got a real positive story right now.” (34 seconds)
The Federation of State Beef Councils is a division of the National Cattlemen’s Beef Association, which is a contractor to the Beef Checkoff Program. Every beef farmer and rancher and every beef importer contributes to a fund called the beef checkoff. Projects conducted by the beef checkoff must be approved by the Cattlemen’s Beef Board and the U.S. Department of Agriculture.