Audio with Jerry Effertz, Federation Vice Chairman
The cattle industry will hold its 2016 Summer Business Meeting in Denver this week, helping establish direction for both policy and checkoff related programs for the coming year. Jerry Effertz, a beef producer from Velva, North Dakota, serves as the vice chairman of the Federation of State Beef Councils. He says he is pleased to be able to represent beef checkoff payers from his state and all across the country in these discussions.
“I think it’s important for all cattle people, beef producers from all over the country to be involved. I’m extraordinarily pleased to be a cattle producer from North Dakota, but I can tell you that I’m even more pleased to now have the opportunity to represent all beef producers.” (16 seconds)
When it comes to checkoff-funded programs, Effertz says each of the research, promotion and education areas involved with increasing demand for beef are important. He does, however, believe that all checkoff programs do have a single foundation.
“Personally I am a huge advocate of research. I think the research that is being done has added greatly to the profitability of the cattle industry, and we have to constantly keep dealing with that. You know, with research you are just never done.” (17 seconds)
Effertz says the teamwork between the state beef councils and the national Beef Checkoff Program have been of tremendous benefit to producers funding the beef checkoff, combining the efforts and ideas of people at both the local and national levels.
“We have a tremendous collaborative effort with state beef councils through the Federation of State Beef Councils, to bring those ideas all to the table. And I am enormously pleased with the caliber of people that we have in all of the states, and some of the leadership that we have has brought exactly what you’re saying forward in terms of how we can be more efficient, how can we spend those fewer dollars in a more effective manner.” (27 seconds)
The cooperation is at the heart of the checkoff program.
“It is the core of the Federation. We’re all working on the same page, all working for the same industry. That collaborative effort is really important.” (9 seconds)
According to Effertz, producers have a one-step process for finding out what’s happening with their checkoff dollars – even for those not attending the Summer Business Meeting in Denver.
“I would encourage beef producers if they have questions, call their state beef office, call their state beef affiliate, contact them if you have questions, if they don’t have the answers they will find someone that can give you an answer. This is an industry that we want everyone to be involved. We want to be transparent in how their dollars are being spent, and if they don’t feel comfortable in knowing that, call someone. We’ll get them the answer.” (27 seconds)
Members of the Cattlemen’s Beef Board, which administers the Beef Checkoff Program, as well as directors of the National Cattlemen’s Beef Association, a contractor to the Program, will hold sessions during the Summer Business Meeting. Joint Federation and Beef Board committee meetings, which include both state and national leadership, will also be held.
Projects conducted by the beef checkoff must be approved by the Cattlemen’s Beef Board and the U.S. Department of Agriculture.