Audio with Tracy Brunner, NCBA President
State beef council leaders were in abundance when the cattle industry held its 2016 Summer Business Meeting in Denver last week. Tracy Brunner, president of the National Cattlemen’s Beef Association, says the leaders played a key role in checkoff committee meetings that helped lay the groundwork for checkoff programs that would begin in about two months. As representatives of the Federation of State Beef Councils, the producers were demonstrating the value of the state/national partnership that is the foundation for the Beef Checkoff Program.
“It’s a great relationship. It allows the state beef councils to leverage work and leverage their investment of checkoff dollars into the national program, and then it also sets a great foundation for that national program to come back to them through the state and national partnership, where they can utilize the strong expertise of the staff and the expertise, the experts employed at NCBA to help design in-state programs, to outsource some printing and some logo and ad development, things like that, that really increases their efficiency and their effectiveness at the state level, at the same time is a great contribution to the overall national effort.” (55 seconds)
Because the checkoff is a grassroots program, each state determines its own plans and priorities.
“Every beef council has their own individual situation. Some beef councils in the most populous cattle areas of the central plains, where we have more cattle than people, will collect more dollars for their state beef council than they can efficiently designate for in-state consumer promotion programs, so they will wisely and astutely partner with other state beef councils for market support and market development.” (36 seconds)
Brunner says that in addition to their participation in the Federation of State Beef Councils, state beef councils have a key role in making sure the $1-per-head Beef Checkoff Program is successful.
“The law says that that checkoff will be collected at the state level, and so that state beef council has a huge job there just in assuring that all the checkoff dollars are collected and that collection points are complying with the law. And so that in itself is a huge role.” (20 seconds)
The state leaders who are Federation of State Beef Council directors joined with Cattlemen’s Beef Board members in the checkoff committee meetings to begin developing program for the 2017 fiscal year, which begins October 1. Projects conducted by the beef checkoff must be approved by the Cattlemen’s Beef Board and the U.S. Department of Agriculture before they’re implemented.