Beef Industry Research
By building a science-based knowledge foundation, research is the cornerstone of all checkoff-funded marketing, promotion, education and information programs. The Human Nutrition, Product Quality, Safety, and Sustainability research programs are contained in the Science & Product Solutions Department at National Cattlemen’s Beef Association (NCBA), a contractor to the beef checkoff. Market Research is conducted as part of NCBA’s Market Research & Planning Department.
For more information on beef research, visit http://www.beefresearch.org/