Beef Industry Research

Beef Research

By building a science-based knowledge foundation, research is the cornerstone of all checkoff-funded marketing, promotion, education and information programs. The Human Nutrition, Product Quality, Safety, and Sustainability research programs are contained in the Science & Product Solutions Department at National Cattlemen’s Beef Association (NCBA), a contractor to the beef checkoff. Market Research is conducted as part of NCBA’s Market Research & Planning Department.

For more information on beef research, visit

"As individuals, we have limited resources... aid in keeping the "wolves" such as government, environmental and radical groups, off of our door steps. NCBA is there every day protecting our industry."

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Mark Spurgin
Nebraska Rancher