Beef Industry Research

Beef Research

By building a science-based knowledge foundation, research is the cornerstone of all checkoff-funded marketing, promotion, education and information programs. The Human Nutrition, Product Quality, Safety, and Sustainability research programs are contained in the Science & Product Solutions Department at National Cattlemen’s Beef Association (NCBA), a contractor to the beef checkoff. Market Research is conducted as part of NCBA’s Market Research & Planning Department.

For more information on beef research, visit

A Television Show by Cattlemen, for Cattlemen

NCBA's popular hour-long television show provides in-depth feature segments on the industry's top stories. Don't miss an episode..airs Tuesdays at 8:30 pm (Eastern)

Watch the Latest Episode