Cattlemen's College

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 23rd Annual Cattlemen's College

Cattlemen's College is famous for stimulating and thought-provoking sessions that can help generate high returns for your operation. Join us to find out why year after year, Cattlemen's College is the cattlemen's number one resource for education and profit-building advice. 

You must be registered for Cattlemen's College to attend. Prices include Tuesday sessions and reception, Wednesday sessions and lunch. To attend Cattlemen's College, you must also purchase a Full Registration or a One-Day: Wednesday Registration. 

All Cattlemen's College sessions will be recorded and a link will be put on this page following convention.

Cattlemen's College General Session

"Using Technology to Feed a Growing World Population"
Wednesday, January 27
7:00 am-7:45 am
 

Welcome Dr. Robert Fraley, Executive Vice President and Chief Technology Officer of Monsanto.  With a projected world population of over 9 billion by 2050, the world food supply needs to double.  The challenges we face to meet the increased food demand will be done with less land, less water and global warming.  It will take collaboration, sustainably intensifying agriculture on arable land, taking pressure off of marginal land and reducing food waste. Follow Dr. Fraley on Twitter, @RobbFraley.

 

 

Whole Herd Makeover: Cowboy Style

Tuesday, January 26
4:00 pm-6:00 pm
 

Don’t miss this opportunity to listen and question five of the most influential and dynamic speakers in the beef industry as they give their opinions and perspectives of what the cow herd should look like in the next five years. Where will they agree on the issues and where will they disagree?  Questions will include: “How do we expand the cowherd with a vision?”; “What genetics will be discounted vs. the genetics that will receive a premium”; “Purchasing land vs. leasing land, what makes sense?”; “How do we use the new technologies of DNA testing, synchronization, health protocols, immunity, VAC protocols?” Come and hear them discuss different types of cattle that will be present in the ring.  Don’t miss the heated discussions among the speakers and then challenge them with your questions. 

Cattlemen's College California Fresh Reception

Tuesday, January 26
4:00pm-6:00pm
Sponsored by Zoetis and beef donated by Certified Angus Beef

Don’t miss this opportunity to listen and question five of the most influential and dynamic speakers in the beef industry as they give their opinions and perspectives of what the cow herd should look like in the next five years. Where will they agree on the issues and where will they disagree?  Questions will include: “How do we expand the cowherd with a vision?”; “What genetics will be discounted vs. the genetics that will receive a premium”; “Purchasing land vs. leasing land, what makes sense?”; “How do we use the new technologies of DNA testing, synchronization, health protocols, immunity, VAC protocols?” Come and hear them discuss different types of cattle that will be present in the ring.  Don’t miss the heated discussions among the speakers and then challenge them with your questions.

Breakout Sessions

Wednesday, January 27
8:15 am-9:15 am

Antibiotic Stewardship in Animal Agriculture 
Brian Lubbers, Ph.D., Director, Clinical Microbiology & Microbial Surveillance Labs, Kansas State University
The role of antibiotics in beef production is dramatically changing, with several factors impacting the manner in which antibiotics will be used.  This presentation will discuss the implementation of antibiotic stewardship on the farm, as well as the factors impacting antibiotic use in agriculture.

Supplementing Trace Minerals to Beef Cows 
Reinaldo Cooke, Ph.D., Associate Professor, Beef Cattle Specialist, Oregon State University; Eric Scholljegerdes, Ph.D., Associate Professor, Animal Science, New Mexico State University
This session will explore how supplementing trace minerals to beef cows during the last trimester of gestation is essential to optimize calf crop productivity and economic returns to cow calf systems, particularly when an organic source of trace minerals is used.  This will be followed by a discussion of how calf trace mineral status at arrival to the feedlot can impact health during the receiving period.

Ranching Under a Microscope – Western Focus
NCBA Washington, D.C. staff
Red tape and regulations are in abundance these days and often threaten the livelihood of ranching operations - especially in the West. This session will take a closer look at our federal agencies and some of the most significant regulatory issues facing the ranching industry today.

Human Resource Management on the Ranch
Ryan Rhoades, Ph.D., Associate Professor, Texas A&M – King Ranch; Kim McCuistion, Ph.D., Dean of the Honors College at Texas A&M University – Kingsville
Managing a ranch or feedlot means not only managing the land, livestock and natural resources but the human resources as well. In fact, knowledge of employee management is as important for the success of a ranch as understanding cattle markets and production. Whether you have a hundred full-time employees or simply hire day help, there are several important things to consider when managing this critical ranch asset, which this session will explore.

Why Does Sustainability Matter? What are We Looking For? -- An End Users Perspective
U.S. Roundtable for Sustainable Beef Leadership
Learn about customer expectations related to sustainability from beef retail and food service partners and why it is important to the beef value chain and your individual business. The panel will discuss successes, challenges and opportunities related to beef sustainability and answer your individual questions.

Finding a Way Back to the Ranch
Matt Byrne, SunFed Ranch, Woodland, California
Sometimes the road back to the cattle business and the family ranch isn’t a straight one. California rancher and businessman Matt Byrne discusses his detours that provided benefits in the long run, including working on Ag Policy issues in Washington, D.C. and in California, networking with cattlemen from around the country, research of different business models and practices, before finally deciding that where it started is pretty close to where he wants to be.

9:30 am-10:30 am

Producing High Health Calves
W. Mark Hilton, DVM, Clinical Professor, Food Animal Production Medicine, Purdue University
Learn how to produce the healthiest calves that perform profitably for you and for the feedlot owner, with information on how nutrition, environment, genetics and vaccinations work together to produce calves that buyers will be lining up to purchase.  Up for discussion will be the factors that are proven to work on the ranch, with the session providing you useful information to take back and use to produce superior cattle.

Importance of Protein  
Clay Mathis, Ph.D., Director, King Ranch® Institute for Ranch Management; Jason Sawyer, Ph.D., Associate Professor, Texas A&M University
There are numerous supplemental feeding options available, and it can be difficult to decide which supplement type, form, and delivery method is most cost effective and practical to meet production goals.  In this session Drs. Sawyer and Mathis will boil down ruminant nutrition into a few practical principles to aid cattlemen in deciding the best way to feed grazing cows in their operation.

2016 Election Outlook 

With the 2016 elections quickly approaching, NCBA's Colin Woodall will focus this session on the political landscape across the country and how the races may impact your business and the cattle industry as a whole. 

Adding Value and Opportunity
Jerry Wulf, Wulf Cattle, Morris, MN and John Schroeder, Darr Feedyard, Cozad, NE
 Sharing real world examples to create opportunity, two of the leading outfits in the industry will help you think outside the box to achieve success. No matter what segment of the cattle industry you are in, you will learn from these cattlemen, who have pioneered industry leading cattle management, marketing and communication strategies. Be prepared to ask questions and add your own insights during this interactive session.

GMOs Use In Animal Agriculture
Alison Van Eenennaam, Ph.D., Extension Specialist in Animal Genomics and Biotechnology, University of California, Davis
Despite widespread feeding of genetically engineered feed to global livestock populations for almost 20 years, no unfavourable trends have been observed in their health and productivity. Recent developments have opened up new possibilities to incorporate a variety of genomic technologies into livestock breeding programs, and collectively they offer a powerful approach to accelerate real genetic change in our food animals. Come and learn what the future holds for GMO livestock.

Your Resume May Get you in the Door…
Mike Moseley, DVM, Director of Global Development & Operations, Zoetis
Employers today, whether in agriculture or not, want employees who are versatile, well rounded, ethically strong and can think on their feet. Your resume may get you in the door, but your attitude, aptitude, passion, persistence and communication skills will separate you from everyone else. Based on years of experience and training, Mike Moseley will share his unique insights on a pathway to life and career success.   

10:45 am-11:45 am

Managing High Risk Cattle
Stocker Producer Panel
One of the most stressful periods in the life of a beef animal is during the weaning, transport and marketing phase between the cow-calf operation and the feedyard. Management of these cattle makes all of the difference for both profitability and animal welfare. This session will address real world management strategies for high risk cattle from a panel of cattlemen representing a variety of production systems.

The Reproduction and Nutrition Connection
Cliff Lamb, Ph.D., Professor and Assistant Director, North Florida Research and Education Center, University of Florida
Every producer experiences different challenges in an effort to optimize profitability of their herds, yet without a full appreciation of the delicate balance between nutrition and reproduction many operations fail to achieve optimal production from their cows. Understanding the unique relationship between nutrition and reproduction is key to the success of every beef cow/calf operation.  This session will provide science-based data to demonstrate the impact of nutrition on reproduction.

What is “Sustainable Beef”? 
Cameron Bruett, Head of Corporate Affairs and Sustainability, JBS USA
Are we addressing true sustainability challenges, or simply marketing niche systems to wealthy consumers?  Is the current sustainability movement improving or diminishing our ability to provide safe, affordable and nutritious food to the world? The challenge of providing sustainability in a responsible manner that balances economic, societal and environmental considerations, while also addressing the interests of consumers and other interested stakeholders will be addressed in this session. 

Economics of Alternative Cow-Calf Production Systems
Rick Rasby, Ph.D., Professor, Animal Science, University of Nebraska-Lincoln
Recent high corn prices have resulted in a decline in pastures used to grow forages for beef cattle.  Because there is a keen interest in expanding the cow-herd nationally, alternative production systems are being investigated.  One of the systems is confinement, or dry lot, feeding.  In this session you will learn from an industry authority about the economics and production requirements for managing the cow herd in a confinement setting.

Modern Ag in a Facebook Culture
Gary Sides, Ph.D., Zoetis
Are you aware that new scientific summaries show salt consumption has no effect on blood pressure?  Did you know saturated fats in beef may reduce your risk of heart disease?  Can you defend and promote beef consumption and technologies we currently use to efficiently, safely and humanely produce beef?   If not, this session might be just what you’re looking for.   Government, environmental and cultural issues that affect beef consumption and the cattle industry will also be discussed. 

Navigating Washington, DC: Lobbying, Congress & Federal Agencies
NCBA Washington, D.C. staff
Navigating the halls of Congress or the multitude of government agencies in Washington, D.C. is a unique experience. This session will focus on the day-to-day work of NCBA’s D.C. staff, and will highlight what you need to know to maximize your effectiveness in lobbying Capitol Hill. Come ready to engage as we discuss the nuts and bolts political advocacy.

 

Tuesday, January 26

4:00PM-6:00PM Whole Heard Makeover
6:30PM-8:00PM California Fresh Welcome Reception

Wednesday, January 27

7:00AM-8:00AM Opening Session for Cattlemen's College - Robert Fraley, Monsanto

Cattlemen's College Classes

Class Type Healthy Cattle - Healthy Ranch Advances in Cattle Nutrition Industry Hot Topics Your Business - Our Industry Evolving Beef Production Creating the Future
8:15AM-9:15AM Antibiotic Stewardship in Animal Agriculture Supplementing Trace Minerals to Beef Cows Ranching Under a Microscope - Western Focus Human Resource Management on the Ranch Why Does Sustainability Matter? What Are We Looking For? -- An End Users Perspective Finding a Way Back to the Ranch
9:30AM-10:30AM Improving Animal Welfare The Importance of Protein BREAKING HOT TOPIC! Adding Value and Opportunity GMO Use in Animal Agriculture Your Résumé May Get You in the Door, But...
10:45AM-11:45AM Managing High Risk Cattle, Producer Panel (Stocker Focus) The Reproduction & Nutrition Connection What is Sustainable Beef? Economics of Alternativ Cow-Calf Production Systems Modern Ag in a Facebook Culture Navigating Washington, DC: Lobbying, Congress & Federal Agencies
12:00PM-1:30PM

Lunch
Take and Go Back to Class Room of Choice to Visit with Speakers

 

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Sara Harris
Texas