Cattlemen's Webinar Series

Strategic Considerations for Cattle Marketing

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Summer is the perfect time to weigh your options for the fall marketing season. Join the webinar, presented by the NCBA Livestock Marketing Council, as we explore ways to add value to your calves when selling at an auction market, review price slides and the slide options available when selling feeder cattle on Superior Livestock Auction, and hear a fall market outlook from Jim Robb with the Livestock Marketing Information Center. Presentations will be followed by an opportunity to ask questions of the panelists.

Danny Jones, President, Superior Livestock Auction   

Danny Jones joined the Superior family in 2013 from National Livestock Credit Corporation, as a result of National’s purchase of Superior Livestock Auction and Superior Productions.

Danny grew up in rural, southwestern Oklahoma on a farm and took interest in his father’s cattle business at an early age. He began a small cattle operation of his own while in high school. Danny attended Oklahoma State University from 1983 to 1987, where he earned degrees in Agricultural Economics and Accounting.

After graduation, he earned a position with Farm Credit Service, where he remained for nine years. Danny served as vice president of Agricultural Lending in a commercial bank for three years, and joined National Livestock in 1999 as vice president. He has been actively involved in the beef industry for over 30 years, and considers it a great privilege to work with cattlemen and to work for a company dedicated to their success in the cattle business.

Jim Robb, Director & Senior Agricultural Economist, Livestock Marketing Information Center

The Livestock Marketing Information Center (LMIC) has provided economic analysis and market projections concerning the livestock industry, since 1955. Jim Robb has served as Director of LMIC for 19 years. Earlier in his career Dr. Robb served as an Agricultural Economist at the University of Nebraska and worked in the agricultural banking sector.

LMIC resources contribute to economic education, support applied research projects, and policy evaluation. Center staff continuously update forecasts, projections and support materials related to market situation and outlook. The LMIC is a unique cooperative effort between state university extension specialists, USDA economists, industry cooperators and Center staff.  Through cooperative efforts and programs, duplication of effort is greatly reduced while enhancing the overall quality and quantity of livestock market information for producers and other decision makers.

David Trowbridge, President, Certified Hereford Board, & President-elect, Iowa Cattlemen's Association 

With over 40 years in the feedlot management business, David Trowbridge prides himself in working with cattle producers to maximize performance and profits on their animal herds. He oversees the day-to-day operations of Gregory Feedlot’s 7,500 head custom feeding operation near Tabor, Iowa. With his participation, many studies on cattle performance through ISU, NWMS and MSU have been conducted.

Trowbridge received his Bachelor of Science Degree in Animal Science/Science from the University of Nebraska, Lincoln, in 1976. Trowbridge is president of the Certified Hereford Board and president-elect of the Iowa Cattlemen’s Association. He also serves on the Board of Directors for the American Hereford Association.  

Trowbridge lives in Tabor, Iowa, where he and his wife of 40 years have raised their three sons and two daughters and now have 8 grandchildren. Trowbridge maintains his own herd of Hereford Cattle and started a program for 4-H youth where he and Mary provide calves and training on raising, grooming and showmanship for participation at the county fair. 

Trowbridge is a frequent speaker at producer meetings across the U.S. educating on the value of retained ownership to add profitability to operations by collecting data on management, performance and genetics involved in the production of the product.  


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