17th Anniversary Cattlemen’s College
Sponsored by Pfizer Animal Health
Beef entrée sponsored by Certified Angus Beef
Wednesday, January 27 - 7:30 am - 2:30 pm
Ticket Prices:
Cattlemen’s College (Registered for Convention)....................................... $150.00
Student (Registered for Convention).......................................................... $60.00
Cattlemen’s College Only....................................................................... $255.00
Student (Cattlemen’s College only)......................................................... $120.00
Cattlemen’s College® participants will receive a ticket to attend the Cattle-Fax Annual Outlook Seminar (Friday).
Lunch is included in your Cattlemen’s College registration (Wednesday)
Space is limited. Be sure to register early to guarantee a spot in your course choices.
For these challenging times, this year’s curriculum is designed to offer cutting edge concepts and solutions with extra sessions and more opportunities for discussion and networking.
Wednesday, January 27 - 7:30 am - 9:00 am
Political Climate Change and the Beef Business
Deepen your understanding of policy issues being discussed in Washington that directly impact your livelihood. Learn more about policies, players, and processes and their potential impacts on the beef business.
Pre-Harvest Food Safety Protocols and Technologies I
Learn about the role of producers in applying critical controls to help assure the integrity of beef products. Join food science and veterinary experts as they evaluate processes to protect and build consumer demand.
Marketing “You, Inc.”
Why do customers buy your product? Are you communicating its key benefits? Who do you compete against? How well do you know your customers? Are you keeping up with the latest trends? What are the best methods today to gain product awareness? You will leave this course with a better understanding of the marketing process, as well as a marketing plan you can customize.
Enhancing Profitability in Chaotic Times
Used in combination, arbitrage and increasing a cattle business’ asset turnover ratios have been proven to substantially improve a cattle business’ bottom line. Learn to apply the principles of arbitrage and increasing the asset turnover ratio to improve your profits.
Building and Implementing an Effective Risk Management Strategy
Join a team of experts as they help you navigate through the uncertainty of a volatile market as you strive to build a more profitable beef business.
Wednesday, January 27 - 9:15 am - 10:45 am
Innovative Carcass Fabrication to Create New Product Opportunities
Interact with a team of meat science and industry experts who will demonstrate new ways to create value while enhancing consumer demand.
Macro-Economic Trends, Indicators and Forecasts
Is the recession easing? Is inflation on the horizon? What will happen to interest rates? Learn about key economic indicators, emerging trends and how these forecasts impact profitability of beef enterprises.
Beef Demand and Consumer Trends
Join market researchers as they explore emerging consumer trends and ways to enhance demand for beef. Learn more about the positive trends emerging in demand for beef as well as your role in building consumer confidence in the industry and its products.
Producing Right Sized Cows
Gain a better understanding of the two fundamental principles around which cow size decision must be made: an animal’s live weight versus its metabolic weight, and the interaction between production potential and environment interaction.
Pre-Harvest Food Safety Protocols and Technologies II
On-farm interventions are increasingly being viewed as a critical step in controlling pathogens that compromise beef safety. Learn the proactive measures that can be taken at the farm and ranch to enhance food safety.
Wednesday, January 27 - 11:00 am - 12:30 pm
Strategies for Effective Estate Transfer
Join experienced professionals as they help you investigate the options and alternatives that best fit your situation estate and asset conservation. Learn about the process of assuring effective transfer of assets to the next generation.
Profitable Forage Management Strategies
More than half of the variable costs for cow-calf enterprises are associated with feed. Learn how to evaluate forage management alternatives and implement the most cost effective strategies.
Western Water Law: A Time of Transition
Water law in western states is a critical issue, with ranchers and residents competing for diminishing supplies. Water law is changing to meet new demands and legislation will directly impact producers.
Leadership
Success of enterprises depends on the ability to lead people through the uncertainty of change and the challenges that confront business. Develop your leadership skill set in this energizing session sure to inspire and motivate. Interact with former Executive Chef at the famed Waldorf Astoria – John Doherty. He will share his unique perspective learned during a 23 year career spent preparing meals for Presidents and dignitaries
Putting Social Networking and Communication Technologies to Work for the Beef Industry
Facebook, Twitter, blogs and texting are the new generation approaches to social and professional networking. Learn how to put these technologies to work to build professional relationships, expand markets and advocate for the beef industry.
Cattlemen’s College Ranch Cook House Lunch
Sponsored by Pfizer Animal Health
Beef entrée sponsored by Certified Angus Beef
Wednesday, January 27 - 12:30 pm - 2:30 pm
Lunch is included in your Cattlemen’s College registration!
Cookhouse Lunch Discussions Round I:
12:30 pm - 1:30 pm
Session I: Political Change, Macro Economic Trends, Water Law
Session II: Arbitrage, Cow Size, Forage Management
Session III: Beef Demand, Leadership, Marketing
Session IV: Pre-Harvest I, Pre-Harvest II, Innovative Fabrication
Session V: Risk Management, Estate Transfer, Social Networking
Cookhouse Discussions Round II:
1:45 pm - 2:30 pm Sessions I-V repeat
Applied Reproductive Strategies Workshop