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Committee Meetings
Joint Committee & Subcommittee Meetings and NCBA Policy Committee Meetings
Committee refreshments sponsored by Novartis Animal Health US, Inc.
Friday, January 30 • 9:30 am - 6:30 pm • Open to all registered attendees
Your voice counts! Those involved in the beef cattle industry are strongly encouraged and welcome to attend and participate in the decision-making that shapes the issues affecting your operation. You must be a committee member to vote in NCBA Policy Committee meetings and Joint Committee and Subcommittee meetings. If you are interested in becoming a member of a committee, contact your state cattlemen’s or cattlewomen’s association or state beef council. All committee and subcommittee meetings will be held Friday.
JOINT GLOBAL CONSUMER MARKETING GROUP
Virginia Coelho, Chair; J. D. Alexander, Vice Chair
The group will convene to hear program updates from the joint marketing committees: Advertising, Foodservice, Retail, Veal, and International Markets. Following the group meeting, the individual joint committees will meet to begin discussion on strategic direction for 2009.
Joint Advertising Committee
Glenda Flora, Chair; Terri Carstensen, Vice Chair
Come to hear 2008 advertising results and see new print executions and media plans for 2009 advertising. Then discuss the strategic direction that will serve as a basis for 2010 checkoff advertising.
Joint Foodservice Committee
Bill Jackson, Chair; Scott McGregor, Vice Chair
Seventy-percent of adults say that their favorite restaurant foods provide flavor and taste sensations that cannot be duplicated easily in their home kitchen, which may explain why, even in a tough economy, Americans spent more than $530-billion on meals prepared away from home in 2008. This translated to more than $26.5-billion in wholesale beef purchases by the nation’s restaurants and institutions – a total of 8.18-billion pounds. Committee members will hear from 2008 National Beef Backers who represent those businesses that understand and capitalize on the power of beef to deliver the flavor and taste that consumers crave.
Joint Retail Committee
Don Stewart, Chair; Helen Wiese, Vice Chair
Learn what the beef checkoff has accomplished with supermarket retailers this past year and what is in store for next year. The retail marketing team will be presenting the results of our 2008 marketing plans. We will also review progress on 2009 plans, which include new merchandising techniques for large subprimals and new retail partnerships.
Joint Veal Committee
Ray Krones, Chair; Jerry King, Vice Chair
Explore the Possibilities with Veal as veal industry leaders review beef checkoff-funded veal promotion programs targeting retail and foodservice through the integrated Veal Go to Market Strategy. The meeting will also include veal program updates and a review of relationships with veal marketing partners including veal packer/processors and state beef councils.
Joint International Markets Committee
Dave Hamilton, Chair; Bob McCan, Vice Chair
The significant progress made in regaining export markets emerged as a key bright spot for the industry in 2008, but there is still much work to be done. As key industry personnel work on the front lines to navigate these extreme global economic circumstances, come hear their perspective on how beef producers and our industry can successfully adapt their business models to our rapidly changing world. This committee will also receive an update on how Country-of-Origin Labeling is being implemented.
JOINT PUBLIC OPINION & ISSUES MANAGEMENT GROUP
David Dick, Chair; Sugie Sartwelle, Vice Chair
Come to discuss strategies and plans for issues and programs such as public relations, youth education, health professional influencers and issues management.
Joint Information Committee
Laurie Lickley, Chair; Austin Brown III, Vice Chair
The committee will hear and discuss reports from its subcommittees: Joint Public Relations and Joint Issues Management. Come and hear discussion of the issues environment facing the beef industry and reports on program activities including beef safety public relations, food communications, nutrition public relations, spokesperson development, media relations, policy communications, crisis preparedness, consumer issue research and activist response.
Joint Public Relations Subcommittee
Ann Bruntz, Chair; Daryl Berlier Owen, Vice Chair
Joint Issues Management Subcommittee
Jim Steinbeisser, Chair; Sharon Spenrath, Vice Chair
Joint Nutrition & Youth Influencers Committee
Daniel Smith, Chair; Scott George, Vice Chair
Discuss strategies to reach consumers through important nutrition influencers with science-based information and resources that position beef as the premier, nutrient-rich, high quality protein, so they feel good about including beef as part of a healthful diet. Also review influencer initiatives to credibly protect and defend beef’s place within the 2010 Dietary Guidelines and build the case for beef protein.
JOINT RESEARCH, EDUCATION AND INNOVATION GROUP
Dick Sherron, Chair; Craig Uden, Vice Chair
This group will present the findings and recommendations of the following committees: Beef Production Research; Beef Safety; Product Enhancement; Human Nutrition Research; Joint New Product & Culinary Initiatives; and Joint Producer Education. Join this group to hear what fellow producers and industry experts perceive to be the key accomplishments for 2008 and research priorities for Fiscal Year 2010.
NCBA Beef Production Research Committee
James Henderson, Chair; Tony Bryant, Vice Chair
Come interact with fellow producers and researchers regarding beef production issues and research. You’ll learn and discuss the key research priorities for the beef industry and how they can be used to drive research agendas within the government and other organizations. These research priorities will help to enhance the sustainability and profitability of the beef industry and your business.
Joint Beef Safety Committee
Duane Theuninck, Chair; Mark Riechers, Vice Chair
Since safety is one of the most important factors consumers site when making mealtime decisions, it’s essential to utilize beef safety research programs to enhance beef’s safety and improve consumer confidence. Take this opportunity to interact with other producers and committee leadership and discuss recently completed beef safety research, hear about the Beef Industry Food Safety Council’s upcoming Beef Industry Safety Summit, and learn about the steps taken by industry partners to improve the safety systems in place from farm to fork. Engage in discussions focused on research priorities and outreach goals and accomplishments.
Joint Product Enhancement Committee
Glen Dolezal, Chair; Paul Parker, Vice Chair
Providing consumers with a positive and consistent eating experience is paramount to long-term customer satisfaction and building beef demand. The committee will focus on beef product enhancement issues such as genetics, muscle characterization and application, tenderness prediction, and how to best get this information disseminated to producers and industry stakeholders.
Joint Human Nutrition Research Committee
Richard Thorpe, Chair; Lana Slaten, Vice Chair
Human nutrition research is essential to protect and promote beef’s role in the nutrition guidance and support beef as a nutrient rich food. Join fellow producers and nutrition experts to discuss new and ongoing nutrition research projects in areas such as beef’s nutrient composition, lipids, protein and beef’s role in diet quality. All are welcome to learn how nutrition science can work for beef promotion and demand.
Joint New Product & Culinary Initiatives Committee
Jennifer Houston, Chair; Neil Kayser, Vice Chair
This committee addresses the innovation activities of the New Product Development and Culinary Center programs. These programs work closely together as a catalyst for new and value-added beef products, which increase the profit to producers, while also serving as a knowledge center for all beef and veal culinary, new product development, and technical needs. It also gives a view into the product communication and promotion activities of the National Beef Cook-Off program which shows consumers how to enjoy and benefit from eating beef.
Joint Producer Education Committee
Roger West, Chair; John Maas, Vice Chair
Beef Quality Assurance and strategic initiatives will highlight this meeting. “Train the trainer”, Feedlot Assessment, and priority setting for BQA will be discussed. Furthermore, the role of producer education, the formation of strategic partnerships, and prioritization of program development will be a focus of the session.
Joint Producer Communications Committee
Richard Nielson, Chair; Chuck Adami, Vice Chair
During this important meeting, the checkoff’s Joint Producer Communications Committee will review to-date results of Fiscal Year 2008 producer communications programs and begin mapping a Fiscal Year 2009 strategy to communicate efforts and results of checkoff programs to the producers who invest in it. Tactical areas of discussion encompass paid media, earned media communications, the Beefmobiles, producer outreach, Cattlemen’s Beef Board communications, and more.
NCBA PUBLIC POLICY GROUP
Bill Donald, Chair; Eric Smith, Vice Chair
NCBA Agriculture Policy Committee
Ben Brophy, Chair; Tim Munns, Vice Chair
Please join us as we review the 2008 elections and look at the new Congress and Administration and talk about what it means in working our issues. We will look at Farm Bill implementation, the latest on the immigration, and where Congress picks up with the energy debate.
NCBA Cattle Health & Well Being Committee
Chuck Massengill, Chair; Ernie Morales, Vice Chair
The committee will focus discussions on the status and future of APHIS animal disease surveillance programs (including BSE, brucellosis, tuberculosis and cattle fever ticks), regionalization/compartmentalization concepts, OIE activities and bovine research. An update on the National Bio- and Agro- Defense Facility (NBAF), FDA’s enhanced feed regulations, carcass disposal issues, latest developments on genetically engineered animals, and FDA’s current thinking on antibiotic/new drug approvals and uses will also be on the agenda.
NCBA Federal Lands Committee
Mark Roeber, Chair; Joe Guild, Vice Chair
The committee will consider federal lands resource issues and hear from decision-makers about current issues across the west and in Washington, D.C. From legislation in Washington to litigation in the court system we are actively involved in perpetuating the continued multiple use regime of our Nation’s federal lands. All cattle ranchers are impacted by regulations placed on federal lands as they are often subsequently implemented on private land. It is our goal to have a stable business environment where our members can continue to access federal lands for ranching operations and continue their role as our Nation’s resource conservationists. Your input/ideas are integral to developing strategies for reacting to actions that affect ranching on federal lands!
NCBA Live Cattle Marketing
Jeff Sparrowk, Chair; Paul Colman, Vice Chair
During these turbulent economic times, there has been much focus on risk and the role of the speculator. This committee will focus on the necessary role that the futures markets play in our business and report on the regular interaction that the Live Cattle Contract Working Group has with the CME. It will also discuss the potential implications that the JBS merger could have on the cattle industry.
NCBA Political Action Committee
Hal Phillips, Chair Dick Sherron, Vice Chair
Join the PAC Committee as we analyze the political terrain for the coming year and discuss how our advocacy program can continue to grow. We encourage you to attend and provide your input on how you see your members of Congress affecting the way you do business.
NCBA Property Rights/Environmental Management Committee
Scott Jones, Chair; Jason Hitch, Vice Chair
The committee will discuss the status of our appeal of EPA's decision to regulate dust under the Clean Air Act, the Clean Water Act CAFO rule, CERCLA/EPCRA release reporting, and the Spill Prevention Control and Countermeasure rule. In addition, come and learn the latest on developments in climate change legislation and its effect on cattle operations, our efforts to defeat efforts to expand the jurisdiction of the Clean Water Act to all waters of the U.S., the Conservation Title in the Farm Bill, and Endangered Species Act issues. Your input is critical as new strategies and policies for addressing regulatory and legislative issues that continue to affect your business are developed!
NCBA Tax & Credit Committee
Arthur Uhl, Chair; Dave McCracken, Vice Chair
We will look at the rapidly approaching expiration of the 2001 tax cuts and see how the changes in Congress and the White House will impact NCBA’s efforts on elimination of the Death Tax and other tax priorities. We will also review the effects of the actions Congress took last fall to address the finance and credit crisis.
NCBA Membership Committee
Bill Donald, Chair; Eric Smith, Vice Chair
NCBA’s success as an organization is derived from the strength of its membership. NCBA works every day for producers on all issues impacting our way of life. To provide funding for this work we must have strong relationships with our members, state and breed affiliates. This committee is the time for these groups to come together to develop strategies for enhancing revenue development, give direction on existing services and provide input on future programs for state organizations and members.
COUNCILS
Livestock Marketing Council
Dick Nock, Chair; Harry Knobbe, Vice Chair
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