A New Day in the Sun
2009 Cattle Industry Annual Convention & NCBA Trade Show
January 28 - 31, 2009
Phoenix, Arizona
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A New Day in the Sun at the 2009 Convention and NCBA Trade Show

Cattlemen's College & Education

Cattlemen's College
Sponsored by Pfizer Animal Health
Cattlemen’s College® participants will also receive a ticket to attend the Cattle-Fax Annual Outlook Seminar
Lunch is included in your Cattlemen’s College registration
Beef Entrée sponsored by Certified Angus Beef
Wednesday, January 28 • 7:30 am - 3:45 pm

Ticket Prices:
Cattlemen’s College (Registered for Convention) - $150.00
Cattlemen’s College Only - $255.00
Student (Registered for Convention) - $60.00
Student (Cattlemen’s College Only) - $120.00

Be sure to register early to guarantee a spot in your course choices, space is limited.
Join us for the 16th Cattlemen’s College brought to you by NCBA and Pfizer Animal Health. As cattle producers tackle the challenge of building a profitable industry in these challenging times, this year’s curriculum is designed to offer cutting edge concepts and solutions. We have additional sessions plus greater opportunities for discussion and networking.

Production Management
7:30 am - 9:00 am
PR 102 - Rediscovering the Stocker Segment
Speakers: Cattle-Fax
Rising input costs are shifting a higher percentage of the calf crop into stocker management scenarios. Explore the reasons for this shift as well as budgeting and marketing strategies designed to help producers capture profit opportunities.

7:30 am - 9:00 am
PR 210 - Animal Handling
Speakers: Ron Gill and Tom Noffsinger
Explore implementation of low stress handling techniques. Successful training programs for employees of ranches, stocker operations, and feed yards will also be discussed.

9:15 am - 10:45 am
PR 202 - Receiving Strategies
Speakers: Dale Blasi and Mike Nicols, DVM, Pfizer Animal Health
Transitioning calves into the stocker phase of production is critical to profitability. Learn receiving and health management strategies from industry experts.

11:00 am - 12:30 pm
PR 201 - Measuring Feed Efficiency
Speakers: Lee Leachman and Ronnie Green
Learn what producers can expect from genetic evaluation of feed efficiency data and how to effectively utilize this emerging economically important trait.

11:00 am - 12:30 pm
PR 211 - BQA Feedlot Assessment
Speakers: Bob Smith and Scott Reynolds
Be among the first in the industry to learn about the innovative assessment program and how it can be utilized to capture value from BQA management.

2:00 pm - 2:45 pm
PR 212 - Low Stress Handling Demonstration (Trade Show Demonstration Area)
Speaker: Curt Pate
Seeing is believing and as the industry continues to refine long standing commitments to effective stockmanship, learn how to implement the concepts of low stress handling.

2:00 pm - 2:45 pm and 3:00 pm - 3:45 pm
PR 150 - Fleet Management (Trade Show Outdoor Area)
Speaker: Chrissie Cartmell, JD Ag Mgmt Solutions
Gather practical solutions to lowering the cost of operating your equipment fleet.

3:00 pm - 3:45 pm
PR 213 - Ranch Horsemanship (Trade Show Demonstration Area)
Speaker: Curt Pate
Enhance your horsemanship skills by observing how horse and rider can become a team in assuring effective livestock handling.

Resource Management
7:30 am - 9:00 am
RM 102 - Intergenerational Communication Strategies
Speaker: Ron Hanson
Managing family dynamics in a business environment is the key to the continuity of family owned beef cattle enterprises. Learn strategies that can enhance the effectiveness and joy of working in a multi-generational environment.

7:30 am - 9:00 am
RM 103 - Range and Pasture Monitoring Systems
Speakers: Eric Peterson, George Ruyle, Kent McAdoo and Robbie Levalley
Explore how to use innovative range and pasture monitoring systems to enhance the productivity of forage resources while compiling a data set that can be used to make more effective management decisions.

9:15 am - 10:45 am
RM 202 - Business Succession Planning and Implementation
Speakers: Donnell, Rob & Peggy Brown and Matt & Amy Perrier
Bringing the next generation into the business has never been more critical to the beef industry. Learn from ranch families who have successfully integrated the next generation of leadership into their businesses.

9:15 am - 10:45 am
RM 203 - Using Animal Behavior and Handling to Improve Grazing Management
Speaker: Fred Provenza
Enhance your ability to integrate a deeper understanding of grazing behavior, animal handling, and grazing management to effectively utilize the forage resource.

Financial Management
9:15 am - 10:45 am
FM 205 - Financial and Production Benchmarking for the Cow-Calf Operator
Speakers: Cattle-Fax
Explore measures of productivity that impact profitability and learn how to put that data to work in your management decisions.

11:00 am - 12:30 pm
FM 206 - Cost Management Strategies
Speakers: Chip Ramsey and Tom Brink
Explore functional approaches to profitable management in times of rising input costs with successful managers from the cow-calf and feeder segments. Learn about balancing cost control strategies focused on enhancing productivity and creating value.

Marketing Management: Creating and Capturing Value
7:30 am - 9:00 am
MA 201 - Marketing Success Stories
Speakers: John Butler and Leann Saunders
Learn from successful producers who have benefited from participation in marketing efforts that meet QSA/PVP criteria. Compare the costs and benefits of par ticipation in these cutting edge programs.

11:00 am - 12:30 pm
MA 200 - Sharing the Beef Story
Speakers: Daren Williams and Jill Spiekeran
Telling the beef industry story has never been more critical. Learn from the experts how to craft, communicate, and reinforce the success story of your enterprise and industry in an interactive and action packed session.

Consumer Demand and Product Enhancement
9:15 am - 10:45 am
CM 200 - Defining Consumers
Speakers: John Lundeen and Tracy Erickson
Deepen your understanding and awareness of the fundamental shifts occurring in consumer demographics in the domestic and international marketplace and how these trends will affect beef demand in the future.

11:00 am - 12:30 pm
CM 202 - Fabrication to Enhance Beef’s Value
Speakers: Bridget Baird-Wasser and Jim Ethridge
Innovations from your checkoff investment have dramatically affected the value capture from beef carcasses. Interact with a team of meat science and industry experts who will demonstrate new ways to create value while enhancing consumer demand.

2:00 pm - 2:45 pm and 3:00 pm - 3:45 pm
CM 203 - Cooking with the Culinary Center Team (Trade Show Area)
Speakers: NCBA Culinary Team
Watch your Culinary Staff in action as they demonstrate the impacts of new product development created from the investment of beef checkoff funds. Cheer on your fellow producers as the first ever Cattlemen’s Cooking Showdown unfolds.

Cattlemen’s College Ranch Cook House Lunch

Sponsored by Pfizer Animal Health

Beef Entrée sponsored by Certified Angus Beef

12:30 pm - 2:00 pm

Lunch is included in your Cattlemen’s College registration Tough Times Call for Tough Questions.

 

Take advantage of the opportunity to network and discuss the implications of the protocols, trends, and innovations discussed in the Cattlemen’s College sessions with the speakers and other beef producers.

 

Choose one of the following sessions:
        *Stocker Management and Cost Control Strategies
        *Family Enterprise Management
        *Range and Pasture Management
        *Marketing and Demand Enhancement
        *Consumers and Value Creation

 

NCBA New Member/First Timer Orientation

Wednesday, January 28 • 3:00 pm - 3:45 pm

Open to all NCBA New Members and First Time Attendees to Convention

Plan to attend this session where you’ll meet NCBA Officers as well as NCBA Top Hand Club Members who will share the who, what, when and where’s of being a new member to NCBA as well as how to get the most benefit from attending your first convention. Don’t miss this session.

 

NCBA Human Nutrition Research Roundtable

Wednesday, January 28 • 1:00 pm - 4:00 pm

Open to all registered attendees

Sound scientific research is central to strengthening beef’s place in dietary guidelines and positioning it as a premier nutritional protein. Since 1922, the beef industry has invested in a nutrition research program and the findings have been critical to protecting and promoting beef’s role in the diet. Please join us for this session where leading researchers in the scientific and medical community and beef industry leaders will share science, explore needs and discover opportunities for future beef industry nutrition research.

 

4th U.S. BVDV Symposium

“BVDV Variability: Impact on Virulence, Host Range and Control”

Monday, January 26 • 8:00 am - 7:00 pm and Tuesday, January 27 • 8:00 am - 12:00 pm

Four Points Hotel by Sheraton Phoenix North, located 15 minutes north of downtown Phoenix - participants must provide their own transportation.

Open to researchers, animal health technical service veterinarians, producers, extension veterinarians and practitioners interested in the latest information on BVDV epidemiology, pathogenesis prevention and control.

Since their inception in 2002, the U.S. BVDV Symposiums have been a great opportunity for researchers, practitioners and clinicians involved in all aspects of BVDV research - from basic virology to control to meet and share ideas. The meetings attract senior scientists and policy makers, but are also devoted to facilitating participation by young and upcoming researchers.

 

BVDV Applied Session - Integrated BVD Control Plans for Beef Operations

Tuesday, January 27 • 1:00 pm - 5:00 pm

This applied session is geared toward producers, extension veterinarians and practitioners interested in implementation of BVDV control strategies. The presentations will provide information on planning control programs using effective tests, vaccines and management strategies with the goal of preventing new infections as well as eliminate existing herd infections.

 

RSVP/Contact information for both events:

Chris Chase (605) 688-5652

email: Christopher.Chase@sdstate.edu

or click here to RSVP

If you have questions, call the NCBA Convention & Meetings Department at (303) 694-0305 from 8:00am-5:00pm, Monday-Friday or e-mail us at meetings@beef.org.


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