Featured Events


Opening General Session  

Wednesday, January 27
2:30 pm - 4:30 pm 
Sponsored by Boehringher Ingelheim Vetmedica Inc.

The Opening General Session officially kicks off the 2016 Cattle Industry Convention and this will be THE convention event you won’t want to miss!  This year’s general session will be a “theatrical event”,  with Robert Irvine LIVE! Is there cooking?  Yes, but don’t expect to sit back and watch Robert cook dishes for an hour.  With his new stage show, the seasoned, celebrated, no-nonsense chef takes his signature culinary sensibilities to a whole new level, resulting in a high energy, interactive, multimedia and multi-sensory theatrical experience. 

This performance will be a new and unique experience.  Don’t expect to come to this event and just sit and watch.  This is an opportunity to let loose and have a good time!  Expect to stand, yell, and dance (yes, dance)! 

Don’t miss this exciting event- Mark your calendar today for the 2016 Cattle Industry Convention!

Environmental Stewardship Award Reception

Wednesday, January 27 
8:00pm - 10:30pm
Sponsored by Dow AgroSciences, LLC, USDA Natural Resource Conservation Service,
U.S. Fish and Wildlife Services, National Cattlemen’s Foundation and National Cattlemen’s Beef Association

Help us celebrate the 25th Annual Environmental Stewardship Award regional winners!  The Environmental Stewardship Awards program recognizes cattle producers across the nation who use innovative practices to protect and enhance natural resources while maintaining or increasing the profitability of their businesses. See video highlights of this year's cattle ranches voted as the best in their region and help congratulate the 201 top winner.

Young Cattlemen's Conference Reception

Wednesday, January 27
8:00pm - 10:00 pm
Sponsored by Elanco Animal Health, Farm Credit, JBS, JBS Five Rivers and John Deere

Young Cattlemen's Conference Alumni, come join your fellow cattlemen in San Diego to celebrate 36 years of this great program by reminiscing with classmates about your life-changing YCC experience. All young Cattlemen's Conference alumni are invited to attend.


2016 CattleFax U.S. & Global Protein & Grain Outlook

Thursday, January 28 

Sponsored by Purina Animal Nutrition, LLC & Zoetis

This past 18 months saw grazing and growing conditions as good as they have been in the majority of areas for two-to-three decades.  Cattle prices have been record high during 2014-2015 and cow/calf producers were sent a strong signal to grow and expand the nation’s cow herd.  Expansion is in full swing and the January 2016 inventory numbers will show significant growth.

Beef demand has shown year over year growth for the past five years.  Will this continue as supplies increase in 2016 and 2017?  How will this impact prices and profitability for beef and all classes of cattle?  Beef, pork and poultry exports are very important to the entire livestock industry in the U.S.  As supplies of all meats grow, will export growth keep pace and will the global playing field remain level?  The outlook session will address each of these key questions.

Weather patterns have shifted to a cooler and wetter pattern just as Dr. Art Douglas predicted. Art will be on hand to present his long range weather forecast for all in attendance.

The livestock and meat industries continue to change quickly.  The CattleFax Outlook Seminar keeps you abreast of the evolving industry and provides a U.S. and global perspective and outlook.  That is why it is one of the most well attended sessions at convention.

Stars & Stripes USO Show Aboard the USS Midway

Thursday, January 28

Sponsored by Central Life Sciences

Join us for a once-in-a-lifetime exclusive event aboard the USS Midway, the longest serving Navy aircraft carrier of the 20th century featuring a 4-acre flight deck and two enclosed hangar bays.  Relive 50 years of history…see historic aircraft, enjoy flight simulators, docent tours, and the Battle of Midway Theater.  Take a trip back in time to experience an authentic WWII USO Show complete with the “classic swing” sound! Come for the food, drink and friends, but stay for the “Midway Magic” history!



Best of Beef Breakfast

Friday, January 29
7:00 am - 9:00 am

Sponsored by Rabo AgriFinance & Merial
Ticket Price: $40.00 per person
One ticket will be included with the Full 4-day and One Day: Friday Registrations

The Best of Beef Awards Breakfast is our chance to honor the cattlemen and women for their outstanding service dedication and commitment to beef. Back by popular demand, the awards ceremony will again be emceed by farm broadcaster Russell Nemetz. Awards Presented Include: 

  • Beef Quality Assurance
  • Dairy Beef Quality Assurance
  • BQA Marketer
  • BQA Educator
  • Excellence in State & Breed Affiliate Communications
  • Excellence in Agriculture Journalism
  • MBA Graduates
  • Top Hand Club Members & Recruiters
  • Outstanding Affiliate Award
  • Max Deets Leadership Award
  • Beef Industry Scholarship Award
  • Beef Quiz Bowl Teams
  • Environmental Stewardship Award


General Session II  

Friday, January 29
9:30 am - 11:00 am  

Sponsored by Bayer Animal Health

Open to all Registered Attendees

"Never Quit: The Story of a Life Built on Successful Missions"

Be sure to join us for what promises to be a riveting and inspiring session with keynote speaker Robert O’Neill.  Rob O’Neill has served America as a SEAL, team leader, and senior chief petty officer at Naval Special Development Group in some of the most challenging, storied, clandestine military roles of our time.  

O’Neill will share what he has learned during his more than 400 combat missions across four theaters of war.  Through his moving and emotional stories drawn from lessons learned during some of the country’s most headline-stealing conflicts, O’Neill will show how the military’s best of the best approach strategic planning when mission failure is not an option.

NCBA PAC Party on the Pacific   

Friday, January 29
5:00 pm - 7:00 pm  
Live Auction Sponsored by Superior Livestock Auctions

 Dive on into the Pacific at the PAC Party! Don't miss your opportunity to ride the PAC wave at this Pacific-inspired bash! Food, music and a live auction will kick off the Friday night events. Bring your family and friends and "sea" what it's all about! All proceeds go to support the NCBA-PAC in Washington D.C!

Cowboy Concert Series  

Friday, January 29
Sponsored by Bayer Animal Health

One ticket will be included with Full 4-day Registrants 

We are excited to announce the headliner for our Cowboy Concert Series on Friday, January 29th will be Martina McBride! Martina has been a steady presence in the country top-10 since 1993. Her fiery, passionate vocals have created such memorable hits as:  "Independence Day", "Wild Angels", "A Broken Wing", "Blessed", "This One's for the Girls"

She has placed nearly 20 singles in the top-10, has sold 15 million records and has been named CMA's Female Vocalist of the Year in 1999, 2002, 2003 and 2004.


"As individuals, we have limited resources...

...to aid in keeping the "wolves" such as government, environmental and radical groups, off of our door steps. NCBA is there every day protecting our industry."

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Mark Spurgin
Nebraska Rancher