Featured Events


Opening General Session

Wednesday, February 4 - 2:00 pm - 4:00 pm
Sponsored by Boehringher Ingelheim Vetmedica, Inc.
"The Art of Vision"

The Opening General Session officially kicks off the 2015 Cattle Industry Convention with a twist. Redefining the term “keynote speaker,” internationally-recognized graffiti artist and best-selling business author Erik Wahl will captivate you, pulling from his history as both a business strategist and an artist to help make you more creative, innovative and profitable.

Wahl uses paintings done while on stage as visual metaphors for his messages, which highlight profitability through innovations and superior levels of performance. In the past 10 years, he has shared his incredible message with some of the largest and most influential companies in the world, leaving behind his prized artwork as a reminder of his passion for breakthrough thinking.

Through his entertaining and highly practical program, Wahl will uncover new ways to help you and your employees become better storytellers for your company and your industry. Don’t miss this incredible speaker!



Young Cattlemen's Conference 35th Anniversary Celebration Reception 

Wednesday, February 4  8:00pm - 11:00pm (Invitation Only)Sponsored by Elanco Animal Health, JBS, JBS Five Rivers and John Deere

Calling all YCC Alumni! Join your fellow cattlemen in San Antonio to celebrate 35 years of this great program! Reminisce with your fellow classmates about your life-changing YCC experience and enjoy music and great food. All Young s Conference alumni are invited to attend and catch up with your fellow classmates and all former participants.

2015 CattleFax U.S. & Global Protein & Grain Outlook Seminar

Thursday, February 5 - 7:30 am- 9:30 am
Sponsored by Purina Animal Nutrition LLC
and Zoetis Animal Health

Prices for all classes of cattle set record highs in 2014. Will the
higher trend continue in 2015? The international market has
stayed strong in spite of record high prices around the world and U.S. beef continues to be in demand by more countries. Will the pressure of beef demand, tested by high prices and increasing amounts of competitive protein, spill over to cattle prices moving ahead?

Expansion looms due to more favorable weather conditions as well as record profits. Dr. Art Douglas will forecast if weather conditions will continue to be favorable for both expansion of the beef herd as well as for another bumper grain crop.

While volatility is a way of life, the more information you can obtain starting the new year
increases the chances of successful cattle marketing and maximizing profit potential. 

Farmland Film Viewing 

Thursday, February 5
9:00am - 11:00am  and 12:00pm - 2:00pm

Come see what all the buzz has been about!
Most Americans have never stepped foot on a farm or ranch or even talked to the people who grow and raise the food we eat. FARMLAND takes an intimate look at the lives of six farmers and ranchers in their ‘20s, all of whom are now responsible for running their farming business, including sixth generation cattle rancher, Brad Bellah, from Throckmorton, Texas.

Through this film from award-winning director, James Moll, you’ll step inside the world of farming for a first-hand glimpse into the lives of young farmers and ranchers. Learn about their high-risk/high reward jobs and passion for a way of life that has been passed down from generation to generation, yet continues to evolve.

Watch the trailer to catch a glimpse of stories shared during his interviews and learn more at www.FarmlandFilm.com. This film has been shown in theaters around the country, including at major film festivals. Now it’s your turn to see this important documentary, alongside your family and friends and learn more about how it will continue to be rolled out to consumer audiences around the country.

9:00am and 12:00pm in the Lila Cockrell Theatre. Bring your family, friends and colleagues to see this important documentary.


 Environmental Stewardship Award Reception

Thursday, February 5  6:00pm - 7:30pm
Sponsored by Dow AgroSciences, LLC, USDA Natural Resource Conservation Service,
U.S. Fish and Wildlife Services, National Cattlemen’s Foundation and National Cattlemen’s Beef Association

Help us celebrate the 24th Annual Environmental Stewardship Award regional winners! Come one and all to help celebrate this prestigious award program. The Environmental Stewardship Awards program recognizes cattle producers across the nation who use innovative practices to protect and enhance natural resources while maintaining or increasing the profitability of their businesses. See video highlights of this year's cattle ranches voted as the best in their region and help congratulate the 2015 top winner.


Nothin' But Texas Party

Thursday, February 5 - 7:00 pm - 10:00 pm
Sponsored by Central Life Sciences

Ticket Price: $75 per person 
One ticket will be included with Full 4-day and One Day: Thursday Registrations.  

Experience the Lone Star State in all of its glory at the Nothin’ But Texas Party. Complete with local Texas fare and ice-cold Shiner Bock, the night will be full of sounds of Waylon and Willie and the boys, along with fun backyard games, situated outside the Convention Center along the River Walk. Unwind & celebrate a great day of meetings with your fellow cattlemen.



Best of Beef Breakfast

Friday, February 6 - 7:00 am - 9:00 am
Sponsored by Rabo AgriFinance & Merial
Ticket Price: $40.00 per person
One ticket will be included with the Full 4-day and One Day: Friday Registrations

The Best of Beef Awards Breakfast is our chance to honor the cattlemen and women and cattle industry partners who go above and beyond to put our industry's best foot forward. Help us recognize these men and women for their outstanding service, dedication and commitment to beef.

The awards ceremony will be emceed again this year by Russell Nemetz, a National Association of Farm Broadcasting award winner, Russell takes great pride in being one of agriculture’s biggest advocates. His radio broadcasts are heard across Montana, Wyoming, North and South Dakota and his television broadcasts are seen statewide on CBS affiliates in Montana and NBC affiliates in Wyoming.

The 2015 Best of Beef promises to be a start to your morning that you will not soon forget! 


General Session II

Friday, February 6 - 9:30 am - 11:00 am
Sponsored by Bayer Animal Health
"The Obama Administration, Congress and a Look at Politics in America"

Join us for an inspiring session with keynote speaker Bret Baier, a highly acclaimed journalist and host of FOX News’ Special Report with Bret Baier. Baier is plugged into all of the major issues and players on the national political scene.

With humor and insight, Baier will share exclusive, poignant and up-to-the minute analysis on what’s going on at the White House and Capitol Hill.

Baier’s book, Special Heart: One Family's Journey of Faith, Hope, Courage & Love chronicles his son Paul Baier's brave journey since being born in 2007 with five congenital heart defects. Three open-heart surgeries and seven angioplasties later, Paul's example of courage and resilience has served to transform Baier and his wife Amy's beliefs about what matters most in life - totally reshaping their definitions of character, faith, hope, courage and love. (All of Baier’s speaking fees and proceeds from his book are donated to various non-profit organizations involved in pediatric heart disease research and treatment.) 



NCBA is promoting youth in agriculture and the National FFA Organization (FFA) with the second annual s Beef Association Trade Show on Friday, February 6, during the Cattle Industry Convention.

Renaissance in the Heartland

Friday, February 6
9:30am – 11:00am
Tom Field, Moderator, University of Nebraska

Free enterprise is the solution to restarting America's economic engine and agriculture is the new frontier both domestically and abroad. Innovation, entrepreneurship, and American ingenuity applied to agriculture will ultimately create wealth, stronger communities, and healthier landscapes. Renaissance in the Heartland will inspire and challenge attendees to tackle the challenge of feeding humanity, building enterprises, and creating jobs in pursuit of the American dream.

• Beef Quality Assurance training designed specifically for youth
• Over 300 exhibiting companies
• Education sessions on the Trade Show floor


 NCBA-PAC Tequila and Tacos Surprise Party

Friday, February 6 • $50.00
5:00pm – 7:00pm
Sponsored by New Holland

Bids, beverages and brisket tacos – It’s time to party to support the PAC! You'll never know who is going to make a surprise appearance at the party. Will it be a celebrity? A big name politician? Stop by the Tequila and Tacos Pre-Party and check things out. All proceeds go to support the NCBA PAC in Washington, DC! Join your fellow attendees for this fun surprise party before the Cowboy Comedy Club!

• Live & silent auctions with exciting, high end lots!
• Tequila tasting
• Tacos and munchies to get you through the night

You’ll never guess who’s coming to the party!
Don’t miss this fun new event!


Cowboy Comedy Club  

Friday, February 6 - 8:00 pm - 10:00 pm
Sponsored by Bayer Animal Health

Ticket Price: $90 per person
One ticket will be included with Full 4-day and One-Day: Friday Registrants

Convention attendees will be entertained by one of the funniest, most successful comedians in the country — Mr. Jeff Foxworthy. Jeff’s famous line “You might be a redneck if...” will keep attendees in stitches as we close out the 2015 Convention.




Mustache Bash After-Party  
Friday, February 6 - 10:00 pm – til Real Late!
Sponsored by Bayer Animal Health


Grab a "stashe" and join the bash! Following the Comedy Club attendees will have a chance to dance the night away to the classic country swing dance band Asleep at the Wheel at the Mustache Bash After-Party. This event promises to be a funny grand finale to a great Convention!

I’m a NCBA member...

...because this organization is determined to preserve
this way of life that we have all grown to love.

-Sara Harris - Texas