• "Beef. It's What's For Dinner." Is Back!

    Recently, NCBA, funded by the Beef Checkoff, revived the 25-year-old tagline "Beef. It's What's For Dinner." with a social media campaign and updated website. 

    View the Website

  • 2018 Redbooks Now Available!

    The 2018 Redbooks are now available! Redbooks can be customized (minimum order of 100 books) with your company information at a reduced price.

    Learn More

  • Registration for Convention is Now Open!

    The 2018 Cattle Industry Convention & NCBA Trade Show is heading to Phoenix soon, and that means it's time to get registered to Blaze A Trail to #CattleCon18!

    Register now

  • Hurricane & Wildfire Relief Resources

    Many folks have recently been affected by wildfires, Hurricane Harvey and Hurricane Irma. To assist with the relief efforts in the affected areas we have compiled a list of resources.

    Learn More


  • Cattlemen for Tax Reform Campaign

    America's tax code badly needs an update. NCBA is pushing for much-needed reform against policies such as the Death Tax, but we need your help!

    Learn More

  • Just Ask

    If every member recruited just one member, think about the message that would send to Washington, D.C. So what are you waiting for? Just ask your friends to join NCBA today. For membership information, contact NCBA at 1-866-BEEF-USA or membership@beef.org.

    Join NCBA Today

  • Cattlemen to Cattlemen - ESA Reform & Defining Sustainability

    We'll discuss the Endangered Species Act and NCBA's efforts to reform this troublesome law. Plus, hear how members of the U.S. Beef industry are working to define and measure sustainability.

    binge-watch ALL EPISODES


Weekly Weather


Video Center


Learn More

Upcoming Events

January 31-February 2, 2018, Phoenix, Arizona Cattle Industry Convention & NCBA Trade Show

April 10-12, 2018, Washington, D.C. NCBA Legislative Conference

May 30-June 8, 2018, Denver, Chicago, and Washington, D.C. Young Cattlemen's Conference

More Events

A Television Show by Cattlemen, for Cattlemen

NCBA's popular hour-long television show provides in-depth feature segments on the industry's top stories. Never miss an episode by tuning in to RFD-TV on Tuesdays at 8:30 p.m. eastern time!

Watch the Latest Episode