Federation Funds Handy New Shopping Tool
DENVER - Consumers can now do more than “see red” when standing at the meat case deciding on beef purchases. Now there’s no need for shoppers to ponder an unfamiliar beef cut or how to prepare it, and walk away from a purchase, causing them to miss out on a delicious new beef eating experience. Now, a 100 percent Federation-funded mobile addition to BeefItsWhatsForDinner.com takes consumers right to the site’s Interactive Meat Case. The IMC will give them all they need to know to put beef in the grocery cart.
The new capability means shoppers can learn about cuts and proper preparation methods, as well as find recipes, nutrition information and create a shopping list right from their mobile device, no matter where they happen to be physically. This new service is available because the Federation of State Beef Councils voted to provide some of its surplus dollars to increase the 2012 national checkoff budget, allowing some unfunded projects to be funded. NCBA’s (a checkoff contractor) team worked for about six months, researching the best technology to deliver the IMC efficiently to the mobile platforms most used by consumers: iPhone, Droid, Blackberry, iPad and “non-smart” phones with web browsers that allow the user to receive a text-based view.
It comes as no surprise that the mobile applications on BeefItsWhatsForDinner.com opens the door to a massive audience. The U.S. now has more mobile phones than it does people, with consumers using an average 6 billion minutes a day.