State Beef Councils Add $5.8 Million to National, International Checkoff Efforts
Federation of State Beef Councils Elects to Supplement $38.5 Million Program
State beef councils will supplement national and international research, education and promotion programs funded through the Beef Checkoff Program in fiscal year 2014, adding about $5.8 million to the program’s $38.5 million budget through the Federation of State Beef Councils. The fiscal year begins Oct. 1.
The supplemental funds are to be added to those invested through the Cattlemen’s Beef Board (CBB) and approved by the Beef Promotion Operating Committee, which met in Denver Sept. 24 – 25. The Committee’s recommendations have been submitted to the full CBB and the USDA for approval.
State beef councils in 45 states are qualified to collect the full $1-per-head beef checkoff, and retain 50 cents of each dollar for use in authorized state, national and international programs. The other 50 cents is remitted to the Cattlemen’s Beef Board. Collections from beef importers, who must also pay the checkoff, and from cattle producers in states with no Qualified State Beef Council, are conducted by the CBB.
Funds from states with high cattle numbers and low populations are sometimes invested through the Federation to extend national and international Beef Checkoff Program efforts in a coordinated way. Decisions about specific programs to fund are made by individual state beef councils.
“Producers who pay the $1-per-head checkoff expect their dollars to be used in the most efficient and effective ways,” said Richard Gebhart, an Oklahoma beef producer and chairman of the Federation of State Beef Councils. “By supplementing funds remitted to the Cattlemen’s Beef Board, state beef council boards are demonstrating their commitment to a coordinated program that maximizes the use of the funds they invest.”
National programs are being supplemented through the Federation by $4.1 million, while international programs are receiving $1.7 million in state checkoff funds. Demand-building efforts funded through the checkoff include promotion programs, such as consumer advertising, retail and foodservice marketing and new product and culinary initiatives; research programs focusing on sustainability, beef safety, product enhancement, human nutrition and market research; consumer information, including national consumer public relations and nutrition influencer relations; and industry information, comprising beef and dairy quality assurance programs and dissemination of accurate information about the industry to consumers. Foreign marketing includes promotion and education in numerous countries around the world.
The Federation of State Beef Councils is a division of the National Cattlemen’s Beef Association (NCBA), which is a contractor to the Beef Checkoff Program. The program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.